Exit intent pop-ups that catch desktop visitors on their way out, on every plan
Show one well-timed offer as a visitor heads for the close button: a discount, a content upgrade, a yes/no question or a prize wheel. Limit it to the pages and people that matter, and decide how long before anyone sees it again.
For any page where a leaving visitor costs you something
A full cart, a half-read article, a pricing page that did not quite convince. Exit intent gives you one more chance to make an offer before the tab closes.
- Online stores. A cart-saver discount shown only on cart and checkout pages.
- Blogs and publishers. A content upgrade or newsletter offer as readers leave an article.
- SaaS and service sites. A second chance on the pricing or booking page.
- Agencies. Exit campaigns on every client site from one account.
Choose the offer, the pages and who sees it
Exit intent on every plan
Fires when the cursor moves towards the browser bar, close button or back and forward controls.
Any format behind the trigger
Pop-up, full-screen welcome mat, floating bar or chat bubble, with forms, wheels, scratch cards, countdowns and video.
Page and cart targeting
Show only on cart, checkout, pricing or a chosen URL pattern. On Shopify and WooCommerce, react to cart contents and value.
Audience targeting
Country, region or city, device, referral source, visit number, pages viewed and time on site. CRM tags and fields on Growth and above.
Frequency control
Don't-show-again rules by view, close or submit, plus priority between campaigns so an exit offer never stacks on a welcome offer.
Yes/no screens before the form
Ask a question first, then show the form to people who say yes. Starter and above.
Automatic discount codes
Unique one-off coupons generated on Shopify and WooCommerce when the visitor opts in or spins the wheel.
A/B testing and live analytics
Test the discount, the headline or the format and keep the version that converts. Starter and above.
Convertful's exit intent capabilities
Where a feature starts above Solo, the plan is named.
| Capability | Convertful |
|---|---|
| Exit intent trigger | Fires when the visitor moves the cursor towards the browser bar, close button or back and forward controls. Every plan. |
| Other triggers to combine | Time on page, page scroll, inactivity time, element click, embedded. Every plan. |
| Page rules | Current page URL, URL parameters, visit start URL, WordPress post category and tag, Shopify and WooCommerce page type via the app or plugin. |
| Cart rules | Cart contents and cart value on Shopify and WooCommerce; shortcodes for cart total, item count and free-shipping threshold. With the Shopify app, WordPress plugin or Cart Integration API. |
| Audience rules | Country, region or city; device and screen width; visit number; referral source; time since last visit. Every plan. CRM tags and custom fields on Growth and above. |
| Frequency and priority | Don't-show-again periods by viewed, closed or submitted; multi-level campaigns so important offers win; one widget at a time. Every plan. |
| Offer elements | Countdown timers with evergreen deadlines, spin-to-win, scratch cards, video, dynamic text, custom HTML. Every plan. |
| Discount codes | Unique coupons generated automatically on Shopify and WooCommerce. With the Shopify app or WordPress plugin. |
| Yes/no and multi-step screens | Ask a question first, then show the form. Starter and above. |
| A/B testing | Split traffic, compare conversion rates, AI-generated variations. Starter and above. |
| Retargeting pixels | Mark visitors who saw or closed the exit offer for your ads platform. Every plan. |
| Templates | Exit pop-ups among 300+ designs, including seasonal cart-saver sets. Every plan. |
Exit offers that work
Figures come from Convertful’s own case studies and guides.
Cart abandonment pop-up
A discount right before a shopper leaves the cart or checkout. It brings back about 21% of them.
Yes/no exit pop-up
A gentle question first, then the form. About 1.8% of leaving visitors sign up.
Welcome discount plus cart recovery
SIMEDIO, a Shopify store, pairs a timed welcome discount (2.96% of visitors) with an A/B tested abandonment pop-up (3.18%).
Exit survey
Ask why they are leaving with a rating or a one-question poll, and send the answer to your CRM.
Content upgrade on exit
A checklist or PDF related to the article the reader was on.
A/B tested exit forms
Spending Hacker compared a standard form with social opt-in buttons on exit intent and kept the winner.
What customers say about Convertful's targeting
“It has some great logic options to optimize when, where, and how it appears on your website”
“54 conversions in less than 24 hours! Thank you Convertful”
“Great widget (tool) for lead magnet without annoying your website”
“Convertful is the only marketing tool that really helps me to easily capture, interact and convert visitors into clients. It is the tool that I recommend to my clients and the only one that I use in my own websites for almost all marketing tasks.”
Guides on exit intent
How the technology works, exit pop-up ideas, and when to show a pop-up at all.
Exit-Intent Technology: How Exit Popups Can Help You Grow Your Business
Discover how exit-intent popups boost conversions, recover abandoned visitors, grow email lists, and increase sales with proven strategies a…
15 Exit Popup Hacks To Grow Your Email List And Convert
In this article, we'll give you a few tips about exit popups that will help you generate leads and convert. Plus, we'll show you how to crea…
How to Recover 21% of Abandoned Carts via Exit Intent Popups
Cart abandonment popups are great to increase your conversion rate and engagement with your emails. Discover how to recover 21% of abandoned…
Exit intent questions
Does exit intent work on mobile?
Exit intent tracks the mouse cursor, so it is a desktop trigger. For phones, use the scroll depth, time on page or inactivity rules, and target mobile visitors separately with the device rule.
Will exit pop-ups annoy my visitors?
Not if they are relevant and rare. Show them only on the pages where leaving costs you something, skip existing subscribers, and set a pause so someone who closes the offer is left alone for days or weeks.
Can I show a discount only on the cart or checkout page?
Yes. Add a page URL rule, or, with the Shopify app or WordPress plugin, a page-type rule such as cart or product page, plus a cart value condition such as over $50.
Can the pop-up create a unique discount code?
Yes, on Shopify and WooCommerce. When the visitor opts in or spins the wheel, Convertful generates a one-off coupon and shows it on the success screen.
Can I test which exit offer converts best?
Yes, on Starter and above. Run two versions, split the traffic and read the conversion rates in analytics. Use the free significance calculator before calling a winner.
Try exit intent on your cart page
Exit intent is included on every plan, from Solo at $7 a month billed yearly.