Lead capture for car dealerships: more test drives, fewer lost visitors
Turn dealership website traffic into booked test drives, trade-in enquiries and finance leads with pop-ups, bars and forms that connect to your CRM.
More test drives from the traffic you already pay for
Most dealership visitors look at a few vehicle pages and leave without a trace. The money spent getting them there produces nothing you can follow up.
A booking form on the vehicle page, a trade-in offer for returning visitors and a finance pre-approval pop-up on exit intent turn those visits into named leads with a phone number.
- Test-drive booking form on every vehicle page.
- Trade-in offer shown to visitors on their second visit.
- Finance pre-approval pop-up the moment a visitor moves to leave.
Built from a template, without a developer
Choose a template, change the text and colours, set the display rules, then paste one script into your site or use the WordPress plugin. Nothing to install on the server and no developer to book.
Every widget has its own mobile layout, so the form that looks right on a showroom screen also reads well on a shopper's phone.
- 313 templates, every one with a separate mobile layout.
- One script or the WordPress plugin, Google Tag Manager supported.
- Display rules set in the editor, no code.
Leads go straight to your CRM
Names, emails and phone numbers are sent to HubSpot, ActiveCampaign, Keap, Mailchimp and 20+ other platforms the moment a form is submitted, or to any other system through Zapier, n8n or webhooks.
Each form field maps to a field or tag you choose, so the vehicle of interest and the preferred call-back time arrive in the record your sales team already works from.
- 27 native email and CRM integrations, included on every plan.
- Zapier, n8n and webhooks for any other system.
- Lead notifications by email as each form comes in.
Show the right offer to the right visitor
Show the finance pop-up only on vehicle pages, the trade-in bar to second-visit shoppers, and the service offer to customers your CRM already knows.
Display rules cover page URL, visit number, time on page, scroll depth, exit intent, device, country and referral source, so one site can run several offers without any of them showing to the wrong person.
- Page URL rules so vehicle pages and service pages get different offers.
- Visit number to separate first-time browsers from returning shoppers.
- CRM tags and fields on two-way integrations, so known customers see a service offer instead of a sales pitch.
Templates made for car dealerships
The directory has a pack built for car dealerships, plus the campaign templates below. Change the words and colours, set the rules, go live.
Seven ways to lift the conversion rate of any car dealership form
Spin-to-Win Gamification
Offer a prize in exchange for an email address. Every slice, prize and probability is yours to set, and the wheel can be fully translated.
Scratch Card Gamification
Scratch-to-win cards where visitors reveal a discount coupon in exchange for their email address.
Floating Action Button
A call-to-action that sits in a corner of the site and opens a widget when clicked.
Yes/No Screens
Put a short yes/no question before the form so more visitors read the offer before they see a field to fill in.
Social Subscriptions
Add a Subscribe via Facebook button, with one-click sign-up from Twitter, Google, LinkedIn and Amazon as well. Name and email arrive without typos.
Countdown Timers
Add a countdown to any widget, or give each visitor a personal evergreen deadline that starts the first time they see it.
Dynamic Text Replacements
Greet visitors by name and use the data you already hold about them to make the widget text personal.
Connects to the tools you already use
Brevo
Zapier
n8n
WordPress
Shopify
WooCommerce
Google Tag ManagerWhat customers say
“These are a very high-converting way to drive new email subscribers to your list. If you’re looking for detailed functionality at a low price point, I suggest you look into Convertful.”
“54 conversions in less than 24 hours! Thank you Convertful”
“Been using Convertful for over a year and it is the best popup marketing software available anywhere”
Questions from car dealerships
Does Convertful work with my dealership website platform?
Convertful works on any website that allows a script tag, which covers most dealer site platforms. Add one script, use Google Tag Manager, or install the WordPress plugin if your site runs on WordPress.
Can a lead include a phone number and the vehicle they looked at?
Yes. Form fields are unlimited on every plan, so a form can ask for name, email, phone, vehicle of interest and a preferred call-back time. Convertful also records the signup page URL and landing page URL automatically, so you know which vehicle page the lead came from.
What does it cost for one dealership site?
The Solo plan is $9 a month, or $7 a month billed yearly, for one site and 10,000 pageviews. Pageviews are counted only when a widget is actually shown. Every plan starts with a free 14-day trial and you can cancel any time.
Can I show different offers on new and used vehicle pages?
Yes. Display rules can match the current page URL or part of it, so a finance offer can run on new vehicle pages while a trade-in offer runs on used ones. You can combine URL rules with visit number, exit intent and device.
Launch your first car dealership widget free today
Free for 14 days on every plan. Cancel any time.