Real estate lead generation: turn listing views into client enquiries
Capture buyer and seller leads from your property website with valuation offers, viewing requests and neighbourhood guides, all connected to your CRM.
More enquiries from the listings people already browse
Most visitors to a property site open a few listings, compare, and leave without leaving a name or number. The listings did their job; nothing captured the interest.
A viewing request form on each listing page, a free valuation offer for home-owners and a new-listings alert on exit intent turn those visits into named leads your agents can call.
- Viewing request form on every listing page.
- Free valuation offer for visitors who come back a second time.
- New-listings alert the moment a visitor moves to leave.
Built from a template, without a developer
Choose a template, change the text and colours, set the display rules, then paste one script into your site or use the WordPress plugin. There is nothing to install on the server.
Every widget has its own mobile layout, so a viewing form reads as well on a phone as it does on a desktop.
- 313 templates, every one with a separate mobile layout.
- One script or the WordPress plugin, Google Tag Manager supported.
- Display rules set in the editor, no code.
Leads go straight to your CRM
Names, emails and phone numbers are sent to HubSpot, ActiveCampaign, Keap, Mailchimp, Klaviyo and 20+ other platforms the moment a form is submitted, or to any other system through Zapier, n8n or webhooks.
Convertful also records the signup page URL and landing page URL for each lead, so the agent who picks up the phone knows which property the caller was looking at.
- 27 native email and CRM integrations, included on every plan.
- Zapier, n8n and webhooks for any other system.
- Signup page recorded with every lead, so you know the listing that prompted it.
Show the right offer to the right visitor
Show the viewing form only on listing pages, the valuation offer to second-visit visitors, and a relocation or mortgage guide to people arriving from a specific campaign link.
Display rules cover page URL, visit number, time on page, scroll depth, exit intent, device, country and referral source, so buyers, sellers and renters each see the offer meant for them.
- Page URL rules so listing pages and area guides get different offers.
- Visit number to separate first-time browsers from returning house-hunters.
- Referral source and country for campaign-specific and relocation offers.
Templates made for real estate
The directory has a pack built for real estate, plus the campaign templates below. Change the words and colours, set the rules, go live.
Seven ways to lift the conversion rate of any real estate agency form
Spin-to-Win Gamification
Offer a prize in exchange for an email address. Every slice, prize and probability is yours to set, and the wheel can be fully translated.
Scratch Card Gamification
Scratch-to-win cards where visitors reveal a discount coupon in exchange for their email address.
Floating Action Button
A call-to-action that sits in a corner of the site and opens a widget when clicked.
Yes/No Screens
Put a short yes/no question before the form so more visitors read the offer before they see a field to fill in.
Social Subscriptions
Add a Subscribe via Facebook button, with one-click sign-up from Twitter, Google, LinkedIn and Amazon as well. Name and email arrive without typos.
Countdown Timers
Add a countdown to any widget, or give each visitor a personal evergreen deadline that starts the first time they see it.
Dynamic Text Replacements
Greet visitors by name and use the data you already hold about them to make the widget text personal.
Connects to the tools you already use
Brevo
Zapier
n8n
WordPress
Shopify
WooCommerce
Google Tag ManagerWhat customers say
“These are a very high-converting way to drive new email subscribers to your list. If you’re looking for detailed functionality at a low price point, I suggest you look into Convertful.”
“54 conversions in less than 24 hours! Thank you Convertful”
“Been using Convertful for over a year and it is the best popup marketing software available anywhere”
Questions from real estate
Can a lead include a phone number and the property they were viewing?
Yes. Form fields are unlimited on every plan, so a form can ask for name, email, phone and a preferred viewing time. Convertful records the signup page URL and landing page URL automatically, so you know which listing the lead was looking at.
Which CRMs does Convertful connect to?
27 platforms natively, including HubSpot, ActiveCampaign, Keap, Mailchimp, Klaviyo and Platformly, with Zapier, n8n and webhooks for anything else. Every integration is included on every plan.
Does it work on my agency website?
Convertful works on any website that allows a script tag. Add one script, use Google Tag Manager, or install the WordPress plugin if your site runs on WordPress.
What does it cost for one agency site?
The Solo plan is $9 a month, or $7 a month billed yearly, for one site and 10,000 pageviews, and pageviews are counted only when a widget is shown. Every plan starts with a free 14-day trial, you can cancel any time, and there is a 14-day money-back guarantee on your first subscription.
Launch your first real estate agency widget free today
Free for 14 days on every plan. Cancel any time.