Convertful vs OptinMonster: which one fits your site?
Convertful starts at $7 a month billed yearly, OptinMonster at $9. For less money you get 10,000 shown pageviews, exit intent and every widget type. OptinMonster's entry plan includes 2,500 impressions, puts exit intent on Pro and A/B testing on Plus, and its $108 first year renews at $210.
Choose the tool that fits the job
Why people pick Convertful
- Four times the volume for less money ($7 against $9 billed yearly), and Convertful only counts a pageview when a widget is shown.
- Exit intent and all widget types on every plan, including Solo. On OptinMonster exit intent starts on Pro.
- A/B testing from $17 a month billed yearly instead of $27.
- Higher ratings on Capterra and G2 (4.8 and 4.9 against 4.2 and 4.3).
- Yearly price stays the same at renewal; OptinMonster renews at $210 after a $108 first year.
Choose OptinMonster if
- You want the most-installed WordPress popup plugin and your traffic fits inside 2,500 impressions a month.
- You already rely on OptinMonster-specific features such as its MonsterLinks click triggers.
Convertful vs OptinMonster on the numbers
What each tool publishes on its own pricing page and what reviewers say, checked on 16 October 2026.
For a similar budget: For $7 a month billed yearly, Convertful Solo gives 10,000 pageviews that count only when a widget is shown, exit intent and all seven widget types. OptinMonster Basic costs $9 for 2,500 campaign impressions on one site.
| Criterion | Convertful | OptinMonster |
|---|---|---|
| Starting price | $9/month Solo ($7/month billed yearly); Starter from $29 ($17 yearly); Growth from $69 ($47 yearly); Enterprise from $179 ($97 yearly) | $9/month billed yearly ($108 first year, renews at $210/year); $21/month billed monthly |
| Free plan and trial | No free plan; free 14-day trial on every plan, nothing charged during the trial, cancel any time | No free plan and no trial; 14-day money-back guarantee |
| Included at the entry price | 10,000 pageviews/month on Solo, 25,000 to 100,000 on Starter; a pageview counts only when a widget is actually shown | 2,500 campaign impressions/month, 1 site |
| Exit intent | Every plan including Solo; back-button exit intent on mobile | Pro plan and up; mobile exit intent on scroll up |
| A/B testing | From Starter, $29/month ($17 billed yearly) | From Plus, $27/month billed yearly |
| Widget types | Pop-ups, floating bars, scroll boxes, welcome mats, inline forms, floating buttons and chat bubbles, with spin-to-win, scratch cards, quizzes, surveys and polls inside them | Pop-ups, floating bars, slide-ins, inline and fullscreen; coupon wheel on Growth |
| Native integrations | 27 native email and CRM integrations plus Zapier, n8n, Integrately and webhooks, on every plan | 50+ claimed; Zapier and webhooks from Pro |
| Ratings | 4.8/5 Capterra (88 reviews); 4.9/5 G2 (69 reviews) | 4.3/5 G2 (106 reviews); 4.2/5 Capterra (78); 4.3/5 WordPress.org (819) |
| Platforms | Any site with one script; WordPress plugin, Shopify app, WooCommerce, Google Tag Manager; hosted widgets without a website | Any site; widely installed WordPress plugin |
Sources: convertful.com/pricing, optinmonster.com, Capterra, G2, Shopify App Store and WordPress.org, as of 16 October 2026. Prices exclude tax. Yearly prices are shown per month where the vendor does so.
Moving from OptinMonster to Convertful
Your leads stay in your email tool or CRM while you move, so nothing is lost in between.
Rebuild from a template
Pick the closest of the 313 templates for each live campaign and paste in your copy, colours and coupon codes.
Copy the rules
Recreate the display rules: pages, exit intent, scroll depth, visit number, country, device and any CRM tags.
Swap the script
Remove the OptinMonster snippet, add the Convertful script, WordPress plugin or Shopify app, and activate.
What Convertful customers say
“Convertful is the only marketing tool that really helps me to easily capture, interact and convert visitors into clients. It is the tool that I recommend to my clients and the only one that I use in my own websites for almost all marketing tasks.”
“The form/CTA builder is easy to use and puts many other tools to shame”
“Been using Convertful for over a year and it is the best popup marketing software available anywhere”
Convertful vs OptinMonster: questions
Is Convertful cheaper than OptinMonster?
Yes. Billed yearly, Convertful starts at $7 a month and OptinMonster at $9. Convertful includes 10,000 shown pageviews against 2,500 impressions, and its yearly price does not rise at renewal. Exit intent and A/B testing also come on cheaper plans with Convertful.
Does Convertful have exit intent on every plan?
Yes, including the Solo plan. Exit intent, scroll depth, time on page, inactivity and the other display rules are not tied to a plan.
Can I move my OptinMonster campaigns to Convertful?
You rebuild each campaign from one of Convertful's 313 templates, usually starting from the one closest to your current design. Leads stay in your email tool or CRM, which Convertful connects to directly.
Does Convertful work with WordPress like OptinMonster does?
Yes. Install the Convertful WordPress plugin, connect the site with one click and use shortcodes for inline forms. Any other platform works with a single script.
Try Convertful on your own traffic
Rebuild your best OptinMonster campaign during the free trial and compare the numbers yourself.