Lead generation for marketing agencies: win clients and deliver results
Capture more leads on your own site, then run on-site conversion for every client from one white-label dashboard.
Win clients on your own site, then do the same for theirs
Capture leads on your agency site with audits, guides and consultation offers. The same pop-ups, surveys and scroll boxes that bring you clients are the ones you then run for them.
Every client site sits in one dashboard, so a campaign that worked for one client can be copied to the next with the words and colours changed.
- Audit, guide and consultation offers on your own site.
- Pop-ups, surveys and offers for every client site.
- One dashboard for your site and all of theirs.
One login per client
Sub-accounts give each client or team member access to their sites only. You decide who sees what, and you can set limits per site.
On Agency plans the dashboard runs on your own sub-domain with your branding, email notifications carry your logo and address, and the WordPress plugin is branded too.
- Sub-accounts: 5 on Growth, 10 on Enterprise, unlimited on Agency plans.
- White label dashboard, notifications and WordPress plugin on Agency plans.
- Per-site limits so you can resell on-site conversion as a service.
Report results, not activity
Live analytics per widget show views, conversions and conversion rate, so a monthly client report is a screenshot rather than a spreadsheet.
A/B tests split traffic between two versions of a widget and show which one won, which gives you a result to present rather than an opinion to defend.
- Views, conversions and conversion rate for every widget, live.
- A/B tests that show the winning version (Starter and above).
- Periodic reports and lead notifications by email.
Leads land in each client's tools
27 native email and CRM integrations plus Zapier, n8n and Integrately, so every client's leads reach their own system with the tags and fields you choose.
Each site connects to its own accounts. A lead from client A never lands in client B's list, and nobody has to export a CSV.
- 27 native integrations, including HubSpot, ActiveCampaign, Klaviyo and Mailchimp.
- Zapier, n8n and Integrately for everything else.
- Fields and tags mapped per widget, so data arrives the way each client's tool expects.
Templates made for marketing agencies
The directory has a pack built for marketing agencies, plus the campaign templates below. Change the words and colours, set the rules, go live.
Seven ways to lift the conversion rate of any marketing agency form
Spin-to-Win Gamification
Offer a prize in exchange for an email address. Every slice, prize and probability is yours to set, and the wheel can be fully translated.
Scratch Card Gamification
Scratch-to-win cards where visitors reveal a discount coupon in exchange for their email address.
Floating Action Button
A call-to-action that sits in a corner of the site and opens a widget when clicked.
Yes/No Screens
Put a short yes/no question before the form so more visitors read the offer before they see a field to fill in.
Social Subscriptions
Add a Subscribe via Facebook button, with one-click sign-up from Twitter, Google, LinkedIn and Amazon as well. Name and email arrive without typos.
Countdown Timers
Add a countdown to any widget, or give each visitor a personal evergreen deadline that starts the first time they see it.
Dynamic Text Replacements
Greet visitors by name and use the data you already hold about them to make the widget text personal.
Connects to the tools you already use
Brevo
Zapier
n8n
WordPress
Shopify
WooCommerce
Google Tag ManagerAgencies on Convertful
“I’m using it for my own sites and client sites and it’s been my go-to software for all the different types of CTAs”
“Convertful is the only marketing tool that really helps me to easily capture, interact and convert visitors into clients. It is the tool that I recommend to my clients and the only one that I use in my own websites for almost all marketing tasks.”
“The Top on-site conversion tool that I use for ALL Campaigns”
Questions from marketing agencies
How do sub-accounts work?
A sub-account is a separate login for a client or team member that sees only the sites you assign to it. Growth includes 5 sub-accounts, Enterprise includes 10, and Agency plans have no limit.
What does white label cover?
On Agency plans the dashboard runs on your own sub-domain with your branding, email notifications carry your logo and address, the WordPress plugin is branded, and the Powered by link on widgets can be yours. Agency plans start at $179 a month, or $97 a month billed yearly.
Can clients see their own results?
Yes. Give a client a sub-account and they see live views, conversions and conversion rate for the widgets on their site, plus A/B test results. Periodic reports can also go out by email.
Do a client's leads go to their own email tool?
Yes. Each site connects to its own accounts across the 27 native integrations, with Zapier, n8n and Integrately for anything else. You map the fields and tags once per widget and every lead arrives in the client's system.
Launch your first marketing agency widget free today
Free for 14 days on every plan. Cancel any time.