Spin-to-win pop-ups that trade a prize for an email address
Choose the prizes and how often each one wins, create a unique coupon per spin on Shopify or WooCommerce, and show the wheel a few seconds after a new visitor arrives. Every spinner lands in your email tool with the prize they won.
Stores use it most, but any business with a prize can run one
Common prizes are discounts, free shipping, a trial extension, a bonus or a consultation.
- Online stores. Discount codes, free shipping or a small gift in exchange for an email.
- Seasonal campaigns. Black Friday, Christmas and launch weeks, scheduled to repeat every year on Starter and above.
- SaaS and digital products. Trial extensions, bonuses or content.
- Service businesses. A consultation or an upgrade.
Everything the wheel needs, from prize odds to the coupon
You can edit and translate every word on the wheel and the prize screen.
Prize slices you define
You decide how often each prize wins, so the big prize stays rare and the small discount common.
Prize tracking
The prize and code are saved with each subscriber and sent to your email tool, so your welcome email can repeat the offer.
Unique coupons
On Shopify and WooCommerce a one-off discount code is generated per spin, so codes cannot be shared.
A mobile layout of its own
Show a smaller or cropped wheel on phones so it stays usable.
Scratch cards as an alternative
The same prize and coupon mechanics in a scratch-to-win card.
Timing and audience rules
Show it after a delay or a scroll, to first visits only, by country or cart value, and never twice to the same person.
Five things to check in any spin-to-win tool
- 1Prize probability
Can you set the chance of each prize, or only the list of prizes?
- 2Prize stored with the subscriber
And sent to your email tool, so you can mention it in the welcome email.
- 3Unique codes per spin
On your store platform, rather than shared codes that leak.
- 4Separate mobile layout
A wheel that still fits and spins on a phone screen.
- 5Spin limits
A don't-show-again rule so one visitor cannot spin again and again.
Convertful's spin to win capabilities
Where a feature starts above Solo, the plan is named.
| Capability | Convertful |
|---|---|
| Spin-to-win element | Drop the wheel into any pop-up, welcome mat, scroll box or inline widget. Every plan. |
| Prize settings | Prize name, coupon code and the chance of winning for each slice. Every plan. |
| Prize tracking | Prize name and code stored as data fields, saved to Subscribers and sent to integrations. Every plan. |
| Unique coupon generation | Shopify discount codes via the Shopify app; WooCommerce one-time codes via the WordPress plugin. |
| Prize screen | The prize and code fill in automatically after the spin. Every plan. |
| Mobile | Separate mobile layout controls, smaller or cropped wheel. Every plan. |
| Scratch card | Scratch-to-win cards with the same prize mechanics. Every plan. |
| Timing and targeting | Exit intent, time on page, scroll, inactivity, click; country, device, visit number, cart rules. Every plan. CRM tags on Growth and above. |
| Seasonal scheduling | Recurring limited events with event name and coupon shortcodes; countdown timers that end with the event. Starter and above. |
| A/B testing | Wheel against plain form, or two prize sets. Starter and above. |
| Templates | Spin-to-win designs in the eCommerce and seasonal template sets. Every plan. |
Ways to use the wheel
Each one is a template plus a few display rules.
Welcome wheel
For first-time visitors, hidden from anyone already subscribed.
Black Friday wheel
Scheduled with recurring limited events, with the holiday name and coupon filled in automatically.
Cart-saver wheel
On the cart page as the shopper leaves, once the cart passes a value you set.
Launch-week giveaway wheel
With a countdown that ends when the event ends.
Scratch card variant
For brands that want the game without the spinning wheel.
What customers say about Convertful opt-ins
“Just go to try it and you will never go back to another method to create your optins”
“Love everything about Convertful. Seriously the best product for building opt-in forms etc.”
“These are a very high-converting way to drive new email subscribers to your list. If you’re looking for detailed functionality at a low price point, I suggest you look into Convertful.”
“A must buy tool for anyone running a business online!”
Guides and customer stories
The eCommerce spin-to-win guide describes a set-up that converted 11% of store visitors.
How to Convert 11% of eCommerce Visitors Using Spin-to-Win Gamification
Spin to win gamification is a trend in digital marketing that can make a huge difference in your results. Find out how.
How LittleSizzle Converts 30.29% of Page Visitors Into Email Subscribers
How SIMEDIO Converts 2.96% of Visitors With Timed Welcome Discounts
Welcome discounts help increase conversions by getting users straight after they've landed in your website. Find out how in this case study.
Spin to win questions
Is spin-to-win included on every plan?
Yes. Spin-to-win and scratch cards are on every plan, including Solo at $7 a month billed yearly. Repeating seasonal wheels and A/B testing start on Starter.
Can every spin get a different discount code?
Yes, on Shopify through the app and on WooCommerce through the WordPress plugin. A unique one-off code is generated per spin. On other platforms you enter the codes for each prize yourself.
Does the wheel work on phones?
Yes. The mobile version has its own layout controls, and you can show a smaller or cropped wheel so it fits a phone screen.
Can I stop people spinning more than once?
Yes. Set a don't-show-again period after the widget is submitted. On Growth and above, CRM-tag rules can also hide the wheel from visitors already in your email list.
Where do the leads and prizes go?
To the Subscribers list in Convertful and to your connected email tool or CRM, with the prize name and code stored in the fields you choose. Use them in the welcome email.
Should the wheel be a welcome offer or an exit pop-up?
Our eCommerce spin-to-win guide recommends showing it to new visitors a few seconds after they arrive, and notes that moving it to exit intent generally cuts conversion by about 2.5 times. On Starter and above you can A/B test both.
Trade a prize for an email address on your site
The wheel and scratch card are on every plan, from Solo at $7 a month billed yearly.