Best Exit Intent Popup Software in 2026: The Buyer's Shortlist

We compared 9 exit intent popup tools on starting price, mobile exit detection, pageviews included, offer types, cart-aware targeting and A/B testing. Convertful is our top pick for online stores and content sites that want to recover visitors who are about to leave because its $9/month Solo plan includes the exit intent trigger and 10,000 pageviews that are counted only when a widget is actually shown. Below is the full list of the best exit intent popup software in 2026, with pricing, ratings and who each option fits best.

Key takeaways

• Convertful starts at $9/month (Solo, or $7/month billed yearly) with 10,000 pageviews that are counted only when a widget is actually shown. Every plan comes with a free 14-day trial you can cancel any time, plus a 14-day money-back guarantee on the first paid subscription.
• Mobile detection varies more than price does. Wisepops and OptiMonk detect both a back-button tap and a fast scroll up, Convertful, Poptin and Justuno document back-button detection only, and Sleeknote and Qualaroo state in their help centers that exit intent does not work on mobile at all.
• Cheap entry prices often leave exit intent out. OptinMonster's $9/month Basic plan (billed annually) does not include Exit Intent, which is listed under Pro at $37/month billed annually, and Picreel's $9.99/month Essentials plan lists the Exit Intent trigger under Business at $39.99/month billed annually.
• OptiMonk and Poptin pair a free plan with 4.8/5 ratings on their largest review sites. OptiMonk's Free plan covers 10,000 pageviews with no feature gates and the tool scores 4.8/5 on G2 from 158 to 159 reviews. Poptin's Free Forever plan covers 1,000 monthly visitors and scores 4.8/5 on Capterra from about 350 reviews.
• High-traffic pricing is a different league. Wisepops quotes from $599/month for up to 1 million pageviews after a demo, and Justuno's Lite plan is $59/month for 10,000 unique visitors. Convertful's Enterprise plan covers 500,000 to 1,000,000+ pageviews from $179/month ($97/month billed yearly).

What exit intent popup software actually is (and what it is not)

Exit intent popup software watches how a visitor behaves and shows a message at the moment they are about to leave. On desktop it tracks the mouse moving quickly towards the browser bar or the close button. On mobile there is no cursor, so tools fall back to a back-button tap, a quick scroll back up, or nothing at all. The message is usually an offer: a discount code, a spin-to-win wheel, a free download, a cart reminder or a short question.

Who uses one. Online stores use exit popups to cut cart abandonment and collect emails from first-time visitors. Content sites and bloggers use them to grow a newsletter list with a lead magnet. Agencies run them across client sites, which is why sub-accounts and white label appear in some plans. SaaS teams use them on pricing pages to catch people who are comparing options.

What it gets confused with. An on-site survey tool such as Qualaroo also fires at exit, but its job is to ask why someone is leaving and store the answer. It does not generate coupon codes, run a wheel or add an item to the cart. The two categories overlap in the trigger, not in the outcome. Exit intent popup software is also not a full email platform: it collects the address and passes it to Mailchimp, Klaviyo, HubSpot or a similar tool through an integration.

One more thing it is not: a guarantee. A popup that fires at the right moment with the wrong offer still gets closed. The tools below differ on how they detect the exit, how many pageviews you get for the money, what offers they can show and how precisely they can target a cart.

How we ranked these exit intent popup tools

• Starting price per month. We took the lowest paid monthly price on each vendor's pricing page as shown, noted whether it is billed yearly, and recorded free plans and trials separately. Entry price matters because several tools gate the exit intent trigger itself behind a higher tier.
• Exit intent on mobile. We checked each vendor's feature page or help center for how the exit is detected on a phone: back-button tap, scroll-up, both, or neither. If most of your visitors arrive on a phone, a desktop-only trigger misses a large share of the people who leave.
• Pageviews included at the starting price. We recorded the monthly pageview or visitor allowance on the entry plan and how it is counted, since some tools count every page load and others count only when a widget is shown. The counting method changes what you actually pay per month.
• Offer types. We listed whether each tool can show a discount, a spin-to-win or scratch game, a content download and a survey, based on its own feature pages and app listings. An exit popup is only as good as the offer it can make.
• Cart-aware targeting for Shopify or WooCommerce. We looked for documented rules based on cart value, item count or a specific product in the cart, and whether the tool can generate a coupon or add a product to the cart. These rules let a store show a free-shipping nudge only to people who are close to the threshold.
• A/B testing and analytics. We checked which plan includes split testing and what the analytics report, from simple impression counts to revenue measured against a control group. Without a test you cannot tell whether the popup is helping or just getting closed.
• Ratings and review counts. We recorded the score and the number of reviews on G2, Capterra, the Shopify App Store or WordPress.org, and kept only tools with at least one rating on those sites. A high score from a handful of reviews is weaker evidence than a slightly lower score from hundreds, so we show both figures.

The best exit intent popup tools in 2026

Nine tools made the shortlist. We kept every option where we could confirm pricing from the vendor's own pages and at least one rating from G2, Capterra, the Shopify App Store or WordPress.org on 16 October 2026, so none were dropped. Wisepops, Picreel, Sleeknote and Qualaroo carry a medium confidence note because some of their figures could be confirmed from only one source, and we flag those cases in each entry. Where a vendor does not publish a figure, we say so rather than estimate.

1. Convertful, best for online stores and content sites that want to recover visitors who are about to leave

Our top pick

Convertful is a lead-capture tool for pop-ups, floating bars, welcome mats and inline forms, with exit intent as one of its triggers. Pricing starts at $9/month on Solo, or $7/month billed yearly ($84/year), for 10,000 pageviews on one site. The pricing FAQ states that a pageview is counted only when the widget is actually triggered and the visitor sees it. Starter is $29/month ($17/month billed yearly) for 25,000 to 100,000 pageviews, 3 sites, no branding, A/B testing, webhooks and two-way CRM sync. Growth is from $69/month ($47 yearly) and Enterprise from $179/month ($97 yearly) for 500,000 to 1,000,000+ pageviews. Every plan has a free 14-day trial, cancel any time, and a 14-day money-back guarantee on the first paid subscription.

On mobile, the exit popup fires when a visitor attempts to tap the back button to return to the previous screen. Scroll-up detection is not documented. Offer types include spin-to-win and scratch cards with auto-generated discount codes, quizzes, surveys, polls, yes/no screens, countdown timers, content locking and cart-abandonment pop-ups.

Cart targeting is documented on both major platforms. The Shopify app can show a widget only if a specific product is in the cart, only if the cart holds a given number of items, or only if the cart value reaches a set amount, and it can add a product to the cart on submit. These Shopify cart rules are Premium features that need a one-time $10 payment through the app. The free WordPress plugin (4.3/5 from 6 ratings, 3,000+ active installs) triggers widgets when a specific item is added to a WooCommerce cart and generates one-time coupons.

Convertful scores 4.9/5 on G2 from 69 reviews and 4.8/5 on Capterra from 88 reviews. Zapier, n8n and Integrately are available, and every plan includes all templates and all integrations (see pricing).

Starting price

$9/month (Solo); $7/month billed yearly

Free plan / trial

No free plan; free 14-day trial on every plan, cancel any time; 14-day money-back guarantee

Rating

4.9/5 on G2 (69 reviews); 4.8/5 on Capterra (88 reviews)

Pageviews at starting price

10,000/month, counted only when a widget is shown

Mobile exit intent

Yes, back-button detection; scroll-up not documented

Cart-aware targeting

Shopify product, item count and cart value rules (Premium, $10 one-time); WooCommerce add-to-cart trigger via the plugin

A/B testing

From Starter, $29/month ($17/month billed yearly); not listed on Solo

Platforms

WordPress plugin, Shopify app, WooCommerce, any site with a script tag, Google Tag Manager

Best suited for: Online stores and content sites that want exit intent, gamified offers and cart rules without paying for a tier they do not need. The drawbacks are that Solo shows a Convertful badge and does not include A/B testing, which starts at $29/month, and that the G2 review base of 69 is smaller than OptiMonk's or Poptin's.

Watch Convertful in action

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2. OptiMonk, best for stores that want a free plan with no feature gates

OptiMonk is the closest competitor on this list for stores that want cart rules and gamification. It is the only tool here whose vendor states that the free plan has no feature gates: the pricing page says 'There are no feature gates between plans' and 'Nothing else is held back, not even on Free'. The Free plan covers 10,000 pageviews on 1 domain with no OptiMonk branding. Essential is $19/month billed yearly ($228/year), or from $29/month billed monthly, for 20,000 pageviews on 2 domains. Growth is $69/month for 100,000 pageviews and Premium $179/month for 500,000, both billed yearly. There is no time-limited trial; the FAQ says the Free plan is the trial.

Mobile exit detection is among the most complete in the group. The exit-intent page says that on mobile it reacts to the signs of leaving, like a fast scroll back up or the back button. Cart targeting is documented too: the popup can be limited by cart value, by the number of items, or by a specific product in the cart, with a 'Cart over $50' example. The WordPress plugin shares WooCommerce cart value and content, products, categories and orders with OptiMonk.

Offer types cover discount popups, spin-to-win and scratch-to-reveal games, quiz popups, and feedback elements (5-star, smiley, yes/no) plus radio, checkbox and survey elements with per-answer actions. Targeting, A/B testing, analytics and integrations are listed under all features and marked as included on every plan.

Ratings are consistent across platforms: 4.8/5 on G2 from 158 to 159 reviews, 4.8/5 on the Shopify App Store from 456 reviews, and 4.7/5 on WordPress.org from 98 ratings with 3,000+ installs. Capterra shows 22 reviews, scored 4.9 on a category page and 4.5 on the product page. For a fuller comparison see best OptiMonk alternatives.

Starting price

$19/month (Essential) billed yearly; from $29/month billed monthly

Free plan / trial

Free plan with 10,000 pageviews; no time-limited trial

Rating

4.8/5 on G2 (158 to 159 reviews); 4.8/5 on Shopify App Store (456 reviews)

Pageviews at starting price

20,000/month on Essential (table shows 20,000 to 50,000)

Mobile exit intent

Yes, fast scroll back up or back button

Cart-aware targeting

Cart value, item count and specific product rules; WooCommerce data shared via plugin

A/B testing

Included on every plan, including Free

Platforms

Shopify app, WordPress plugin, any site via script

Best suited for: Shopify or WooCommerce stores that want to start free and keep every feature as they grow, with mobile exit detection that covers both scroll-up and back button. The drawback is the price ladder: busy sites move from $19 to $69 to $179 per month quickly as pageviews rise, and the Capterra sample is small at 22 reviews with a score that differs between pages.

3. Poptin, best for small sites that want a free plan and a large review base

Poptin is a popup and form builder with a Free Forever plan and the largest combined third-party review base on this list. Free covers 1,000 monthly visitors (about 3,000 pageviews according to the Shopify listing) on 1 domain with Poptin branding. Basic is $25/month billed monthly or $240/year billed yearly, which works out to $20/month, for 10,000 monthly visitors on one domain. Limits are counted in visitors rather than pageviews, so a like-for-like comparison with pageview-based tools is not possible from the pricing page. There is no separate trial; the Free plan plays that role.

Mobile exit intent works when the visitor taps Back in the mobile browser, and the popup does not show when the visitor just navigates between inner pages. Poptin's own help article says exit intent doesn't always work well on mobile because of how mobile browsers behave, and recommends adding a time delay or scroll trigger alongside it. There is no scroll-up trigger.

Offers include discount coupons, spin the wheel and other gamified popups, content opt-ins, and survey popups with radio button, checkbox and dropdown fields. On Shopify, the listing states that exit intent and a cart trigger are included. For WooCommerce, a help article covers adding an item to the cart via a poptin, but the WordPress.org listing still says deep WooCommerce integration is coming soon. A/B testing, performance analytics and scheduled reports appear under Optimization in the pricing table, but per-plan availability could not be read from the page.

Ratings: 4.8/5 on Capterra from about 350 reviews, 4.8/5 on G2 from 81 to 90 reviews, 4.9/5 on the Shopify App Store from 346 reviews, and 4.9/5 on WordPress.org from 700 ratings with 20,000+ active installs. The homepage claims 60,000+ businesses. We compare it with OptinMonster in OptinMonster vs Poptin.

Starting price

$25/month (Basic) billed monthly; $240/year billed yearly

Free plan / trial

Free Forever plan with 1,000 monthly visitors; no trial

Rating

4.8/5 on Capterra (about 350 reviews); 4.8/5 on G2 (81 to 90 reviews)

Pageviews at starting price

10,000 monthly visitors on Basic; pageview equivalent not published

Mobile exit intent

Partial, back button only; Poptin recommends a backup trigger

Cart-aware targeting

Shopify cart trigger included; WooCommerce deep integration 'coming soon'

A/B testing

Listed in the pricing table; per-plan availability not published

Platforms

WordPress plugin (20,000+ installs), Shopify app, Wix, any site via script

Best suited for: Small sites and new stores that want to test exit popups for free and rely on a well-reviewed tool with Wix, WordPress and Shopify apps. The drawbacks are visitor-based limits, back-button-only mobile detection that Poptin itself calls unreliable, and WooCommerce cart targeting that is still marked as coming soon.

4. Wisepops, best for high-traffic brands that want revenue-measured testing

Wisepops sells to higher-traffic brands and prices accordingly. There is no public self-serve price table: the Pricing link leads to a demo booking and the pricing page fetched on 16 October 2026 shows no prices. The conversion-rate-optimization page says plans start from $599/month for sites up to 1 million pageviews, while the homepage FAQ says the high-touch plan starts at $499/month. The Shopify app has a self-serve plan at $299/month for up to 500,000 pageviews ($2,990/year) with a 14-day free trial. There is no free plan.

Pageview counting is the strictest here. A pageview is counted each time a page with the Wisepops code loads, even if no campaign is displayed, and without the Extra Pageviews option (1.5 times the plan's base rate) campaigns stop displaying once the monthly limit is hit. Extra Pageviews is not available when billed through Shopify.

Mobile exit intent is the most configurable in the group. The built-in script triggers popups when visitors press the back button or scroll up slightly, and the scroll-up trigger can be turned off per popup. Chrome on Android requires an interaction on the page before the back-button override works. Offer types on the Shopify listing include surveys, spin the wheel, quizzes, discounts, countdown timers and cart pop-ups. Campaigns can trigger on cart value, and on Shopify the tool reads customer tags, order count and product collections directly.

Testing is where Wisepops stands out: campaigns run against a control group or a variant and are measured on revenue, AOV, bounce rate, time on site and repeat visits, with lift measured against a holdout group after 3 months. Ratings are 4.5/5 on G2 from 87 to 91 reviews and 4.9/5 on the Shopify App Store from 71 reviews. The homepage claims 1,500+ brands including Tikamoon, Nutrimuscle, carVertical and Emma.

Starting price

From $599/month for up to 1M pageviews (demo required); Shopify plan $299/month for 500k pageviews

Free plan / trial

No free plan; 14-day free trial on the Shopify listing

Rating

4.5/5 on G2 (87 to 91 reviews); 4.9/5 on Shopify App Store (71 reviews)

Pageviews at starting price

Up to 1,000,000/month at $599; every page load counts, even with no campaign shown

Mobile exit intent

Yes, back button or slight scroll up; scroll-up can be switched off per popup

Cart-aware targeting

Cart value trigger; reads Shopify customer tags, order count and collections

A/B testing

Control group or variant tests measured on revenue, AOV, bounce rate and more

Platforms

Shopify app, WordPress plugin (500+ installs), any site via one script tag

Best suited for: Brands with hundreds of thousands of pageviews that want revenue-based testing and a team on call rather than a self-serve builder. The drawbacks are the price, which starts at $299/month even on Shopify, and a pageview meter that runs whether or not a campaign is shown.

5. OptinMonster, best for WordPress publishers with low traffic

OptinMonster is the most widely installed option on WordPress, with 1+ million active installs and a plugin last updated on 14 August 2026. Basic is $9/month billed annually, which is $108 for the first year and renews at $210/year. All new plans are billed annually by default, and there is no free plan or free trial, only a 14-day money-back guarantee. Basic covers 2,500 impressions per month on one site, where an impression is counted each time a visitor sees a campaign, and OptinMonster recommends buying 20 to 30% more impressions than pageviews. Plus ($27/month) covers 10,000 impressions, Pro ($37/month) 25,000 and Growth ($67/month) 100,000, all billed annually.

The key caveat for this page: Exit Intent is listed under Pro, not Basic or Plus, so the real entry price for an exit popup is $37/month billed annually. Mobile detection works by sensing when mobile users scroll up to display an exit-intent campaign; back-button detection is not mentioned. Offer types include Yes/No forms from Plus, countdown timers from Pro and a Coupon Wheel on Growth only. Surveys are not listed as a campaign type on the pricing page.

Shopify and WooCommerce integrations sit on Growth ($67/month billed annually). The WordPress listing says you can create custom WooCommerce popups based on what the user has in their cart, their order value and more. A/B testing starts on Plus, and Basic has 'Simple' analytics while Plus, Pro and Growth have 'Full' analytics.

Ratings are mixed: 4.3/5 on G2 from 106 to 108 reviews, 4.3/5 on WordPress.org from 819 reviews, and 2.6/5 on the Shopify App Store from 16 reviews, where the Shopify app is a separate single Growth plan at $49/month with a 30-day free trial. If the plan gating puts you off, see best OptinMonster alternatives.

Starting price

$9/month (Basic) billed annually; $108 first year, renews at $210/year

Free plan / trial

None; 14-day money-back guarantee

Rating

4.3/5 on G2 (106 to 108 reviews); 4.3/5 on WordPress.org (819 reviews); 2.6/5 on Shopify App Store (16 reviews)

Pageviews at starting price

2,500 impressions/month on Basic

Mobile exit intent

Yes, scroll-up detection; Exit Intent requires Pro at $37/month billed annually

Cart-aware targeting

WooCommerce cart contents and order value rules on Growth ($67/month billed annually)

A/B testing

From Plus, $27/month billed annually

Platforms

WordPress plugin (1+ million installs), Shopify app ($49/month single plan), any site via script

Best suited for: WordPress publishers with modest traffic who want the most-installed plugin and are willing to pay for Pro to get exit intent. The drawbacks are annual-only billing that renews at $210/year on Basic, impression counts that run higher than pageviews, and a 2.6/5 Shopify App Store rating.

6. Justuno, best for Shopify stores with an email and SMS stack

Justuno is built around Shopify stores and the email and SMS tools they use. Lite is $59/month for up to 10,000 monthly unique visitors with no contracts, and annual billing saves 10% ($637.20/year on the Shopify listing). Done-For-You is $299/month for up to 20,000 visitors with a 30-day free trial; Lite has a 14-day free trial. There is no free plan, and pageviews are not stated, so the allowance is in unique visitors only.

Mobile exit detection tracks the mobile back button, and the support article states the overlay will trigger only when the visitor attempts to leave using the back button on the landing page. No scroll-up trigger is documented. Offer types on the Shopify listing include spin the wheel, surveys and quizzes, plus discount offers and upsell or cross-sell promotions.

Cart targeting is detailed. A 'Cart Total' rule works on this visit or the last 7 days with operators such as greater than, less than, contains and does not contain, and an 'Item Added to Cart' rule matches by name, quantity, price or size. Both rules carry the note that special JavaScript will be required. A Dynamic Free Shipping Banner workflow template counts down the amount left to free shipping, though the shipping rule itself must be set in the store backend. Integrations named on the Shopify listing include Klaviyo, Attentive, Iterable, Omnisend and Postscript.

Testing is described as 'Experimentation', comparing offers, designs and messaging side by side. A Custom Analytics Dashboard and Cross-Domain Reporting appear on the pricing page, but the plans they belong to could not be read from the page. Ratings: 4.6/5 on the Shopify App Store from 671 reviews, 4.6/5 on Capterra from 147 reviews (Ease of Use sub-score 4.2) and 4.3/5 on G2 from 67 reviews. The homepage claims 100,000+ brands.

Starting price

$59/month (Lite, up to 10K visitors); annual billing saves 10%

Free plan / trial

No free plan; 14-day free trial on Lite

Rating

4.6/5 on Shopify App Store (671 reviews); 4.6/5 on Capterra (147 reviews); 4.3/5 on G2 (67 reviews)

Pageviews at starting price

10,000 unique visitors/month; pageviews not published

Mobile exit intent

Partial, back button on the landing page only

Cart-aware targeting

Cart Total and Item Added to Cart rules; special JavaScript required

A/B testing

'Experimentation' feature; plan placement of analytics dashboards not published

Platforms

Shopify app, any site via script

Best suited for: Shopify stores already running Klaviyo, Attentive or Postscript that want detailed cart rules and are fine paying $59/month from day one. The drawbacks are a $59/month entry price that only Wisepops exceeds, cart rules that need custom JavaScript, and a back-button-only mobile trigger.

7. Picreel, best for sites that need a lot of pageviews at a low price

Picreel, from ProProfs, offers the most pageviews per dollar on paper. Essentials is $9.99/month billed annually ($119.88/year) for 50,000 pageviews on one domain, and a Forever Free account covers up to 5,000 pageviews on unlimited domains. The pricing FAQ mentions a 15-day free trial and a 30-day money-back offer if sales or leads do not increase. A pageview is counted whenever a user lands on a page or reloads it. Business is $39.99/month billed annually for 200,000 pageviews.

The catch is what Essentials leaves out. The Exit Intent trigger, spin-a-wheel coupon and discount offers are listed under Business, not Essentials, so an exit popup with a coupon costs $39.99/month billed annually. A/B testing is listed on Free and Enterprise but not on Essentials or Business. Reporting and analytics are on Free and Essentials, and the features page describes real-time conversion and signup analytics plus a Popup Metrics Overview.

Mobile exit detection is not published. A Picreel blog post says the tool supports true mobile exit intent detection, but no vendor page describes back-button or scroll-up detection. Cart-aware targeting is also not published: the site talks about reducing cart abandonment and recommending products, but no cart-value or cart-contents rule is described, and WooCommerce is not mentioned. Shopify and WordPress are listed only under Enterprise on the pricing page, although a Shopify app exists with no reviews yet, and its $19.99 Business plan there is capped at 10,000 visitors rather than pageviews.

Other offer types include exit surveys, timer overlays, video popups and lead forms. Ratings: 4.9/5 on Capterra from 101 reviews, many dated 2014 to 2019, and 4.5/5 on G2 from 16 reviews. The homepage claims 1,000+ brands, 700+ integrations and a footer rating of 4.9 from 600+ reviews with no source named.

Starting price

$9.99/month (Essentials) billed annually ($119.88/year)

Free plan / trial

Forever Free account up to 5,000 pageviews; 15-day free trial; 30-day money-back offer

Rating

4.9/5 on Capterra (101 reviews); 4.5/5 on G2 (16 reviews)

Pageviews at starting price

50,000/month on Essentials; every page load counts

Mobile exit intent

Not published; Exit Intent trigger requires Business at $39.99/month billed annually

Cart-aware targeting

Not published

A/B testing

Free and Enterprise only; not on Essentials or Business

Platforms

Shopify app (no reviews yet), WordPress, any site via script

Best suited for: Content sites with high traffic and a small budget that mainly need lead forms and are prepared to pay $39.99/month for the exit trigger itself. The drawbacks are undocumented mobile detection, no published cart rules and a Capterra review base that is largely several years old.

8. Sleeknote, best for European brands that want unlimited domains

Sleeknote is a Danish tool (Sleeknote ApS, Aarhus) that prices by visitors and includes unlimited domains on both plans. Core is €49/month billed annually or €62/month billed monthly for 0 to 25,000 monthly visitors, which the pricing page equates to around 0 to 75,000 pageviews; a visitor who views multiple pages is counted once. On the Shopify App Store, Core is $69/month for 25,000 visitors. There is a 14-day free trial with access to all features and a refund window of 30 days on monthly plans or 100 days on annual plans. There is no free plan.

Mobile is the weak point. Sleeknote's help center states that the exit-intent trigger doesn't work on mobile campaigns, and recommends enabling a tappable mobile teaser so visitors can open the campaign themselves.

Offer types are broad once you move up a tier: Spin to Win, Scratch to Win, Seasonal Calendar, Learn to Earn and Quiz are listed under the Core and Gamification plan from €68/month billed annually. Discount offers, surveys and quizzes are listed on the exit-intent page. Cart targeting is documented on the same page, with cross-sell and upsell messages targeted by product, category or cart value and cart recovery offers triggered by exit intent or high cart value, plus a 'Product added to cart' trigger on the homepage. WooCommerce is not mentioned.

A/B split testing, advanced analytics, performance charts, conversion goals and events sent to Google Tag Manager are listed on the homepage without a per-plan breakdown. Ratings come from small samples: 4.8/5 on Capterra from 13 reviews, 4.3/5 on G2 from 6 reviews and 3.5/5 on the Shopify App Store from 4 reviews for an app launched on 20 March 2025. The homepage claims 3,000+ businesses.

Starting price

€49/month (Core) billed annually; €62/month billed monthly

Free plan / trial

No free plan; 14-day free trial

Rating

4.8/5 on Capterra (13 reviews); 4.3/5 on G2 (6 reviews); 3.5/5 on Shopify App Store (4 reviews)

Pageviews at starting price

0 to 25,000 visitors (around 0 to 75,000 pageviews)

Mobile exit intent

No; help center says the trigger does not work on mobile campaigns

Cart-aware targeting

Product, category and cart value targeting; product-added-to-cart trigger; WooCommerce not mentioned

A/B testing

A/B split testing listed; per-plan breakdown not published

Platforms

Shopify app, any site via script; unlimited domains

Best suited for: European brands with several domains that want desktop exit popups, cart-value targeting and gamification under one visitor-based price. The drawbacks are that exit intent does not fire on mobile at all, gamification starts at €68/month, and the review base is tiny.

9. Qualaroo, best for teams that want exit surveys rather than offers

Qualaroo is on this list to mark the boundary of the category. It is a survey tool, not a lead-capture builder: there are no discount, coupon or spin-to-win offers. Its exit surveys, called Nudges, ask leaving visitors why they are going and store the answers for analysis. Essentials is $19.99/month billed annually ($239.88/year), shown next to a struck-through $39.99 with no separate month-to-month price labelled. The Free plan allows 50 responses, 500 email sends and 10,000 pageviews. There is no trial, but you can cancel within 15 days for a full refund.

Pageview allowances are patchy. Free lists 10,000 pageviews, Essentials lists 1,000 email sends and unlimited responses with no pageview figure, and Business lists 5,000 email sends and 100,000 pageviews. Removing the 'Powered By' link costs a separate White Label Package at $300/year.

Mobile exit intent is not supported. The help center states that Qualaroo does not support exit intent on mobile devices due to the lack of mouse movement, and suggests confirmation-page surveys or a custom property tied to an 'Element is Clicked' action instead. Cart-aware targeting is not published. A/B testing appears only as a navigation link, not in any plan. Reports and analytics are on Free and Essentials, heatmaps and session replay on Business, and sentiment analysis by IBM Watson on Free and Enterprise.

The tool runs on a website script, in-app surveys and dedicated iOS and Android SDKs. Ratings are 4.3/5 on G2 from 46 to 49 reviews and 4.7/5 on Capterra from 20 to 21 reviews. The homepage claims over a million insights captured and more than 10 million Nudges delivered, and shows a 4.8 rating from 350+ reviews with no platform named.

Starting price

$19.99/month (Essentials) billed annually ($239.88/year)

Free plan / trial

Free plan with 50 responses and 10,000 pageviews; no trial; 15-day refund window

Rating

4.3/5 on G2 (46 to 49 reviews); 4.7/5 on Capterra (20 to 21 reviews)

Pageviews at starting price

Not published for Essentials; Free plan 10,000

Mobile exit intent

No; help center says exit intent is not supported on mobile devices

Cart-aware targeting

Not published

A/B testing

Not listed in any plan

Platforms

Website script, in-app surveys, iOS and Android SDKs

Best suited for: Product and UX teams that want to learn why visitors leave rather than stop them leaving, especially in web and mobile apps with an SDK. The drawbacks for anyone shopping for exit popups are the absence of offers, no mobile exit intent and no A/B testing in any plan.

Side-by-side comparison

The table restates the criteria above: starting price with free plan or trial, rating with review count, how exit intent is detected on mobile, pageviews or visitors included at the starting price, the offer types each tool can show, cart-aware targeting and where A/B testing sits.

Scroll sideways to see every column. The first column stays in place.

Which exit intent popup software fits your use case

Match your situation to the feature that matters most, then pick the tool that documents it at a price you can live with. Not every row points to Convertful, and one row points to a tool that does not sell popups in the usual sense.

What results look like with Convertful

30.29% of visitors converted on a sample-download page

LittleSizzle, a printable-invitation shop, converted 30.29% of visitors on a standalone sample-download page using an inline Convertful widget. The welcome pop-up on the same site converted 4.70% of visitors, which shows how much the offer and its placement matter compared with the trigger alone. Read the case study.

11% of eCommerce visitors converted with spin-to-win

Convertful's spin-to-win guide reports that an eCommerce store converted 11% of visitors with a wheel that issues auto-generated discount codes. That is a vendor-published figure and your rate will depend on the prize mix, but it gives a benchmark for what a gamified exit offer can do. Read the case study.

All Convertful case studies.

Frequently asked questions

What is the best exit intent popup software for online stores and content sites?

Convertful is our top pick because the $9/month Solo plan includes the exit intent trigger and 10,000 pageviews that count only when a widget is shown, with a free 14-day trial you can cancel any time. It scores 4.9/5 on G2 from 69 reviews and 4.8/5 on Capterra from 88 reviews. Stores that want a free plan should look at OptiMonk, and content publishers on WordPress may prefer OptinMonster if they are happy to pay $37/month billed annually for exit intent.

How much does exit intent popup software cost?

Entry prices in this group run from $9/month (Convertful, OptinMonster) to $59/month (Justuno), with Wisepops quoting from $599/month after a demo. Watch for plan gating: OptinMonster lists Exit Intent under Pro at $37/month and Picreel under Business at $39.99/month, both billed annually. OptiMonk, Poptin, Picreel and Qualaroo offer free plans, while Convertful offers a free 14-day trial on every plan and a 14-day money-back guarantee.

What is the difference between exit intent popup software and an on-site survey tool?

Both can fire when a visitor is about to leave, but a popup tool shows an offer such as a discount code, a spin-to-win wheel or a download to keep the visitor or capture an email. A survey tool like Qualaroo asks why the visitor is leaving and stores the answer for analysis, with no coupons or add-to-cart actions. Several popup tools, including Convertful, OptiMonk and Poptin, also include survey widgets, so you may not need both.

How do you choose exit intent popup software?

Start with the share of your traffic on mobile and check how each tool detects a mobile exit: back button, scroll-up, both, or not at all. Then compare the pageview allowance at the price you can afford and how it is counted, since every-page-load counting (Wisepops, Picreel) uses up a plan faster than widget-shown counting (Convertful). Finally confirm the offer types and cart rules you need are on the plan you are buying, not a higher one.

What should you look for in mobile exit intent?

Look for documentation, not marketing copy. Wisepops and OptiMonk describe both back-button and scroll-up triggers, Convertful, Poptin and Justuno describe back-button detection only, and Picreel does not describe either. Sleeknote and Qualaroo state in their help centers that exit intent does not work on mobile, so on those tools you need a visible teaser or a time or scroll trigger instead.

How long does it take to see results from an exit popup?

Lead capture starts immediately: one Convertful user, Francisco Caceres, reports 54 conversions in under 24 hours. Judging whether the popup lifts revenue takes longer, because an A/B test needs enough traffic to separate the variants, and Wisepops measures lift against a holdout group after 3 months. Plan on at least a few weeks of data before changing the offer.

How does Convertful compare with OptiMonk?

OptiMonk wins on the free plan (10,000 pageviews, no feature gates, no branding), on mobile detection that covers both scroll-up and the back button, and on review volume (4.8/5 on G2 from 158 to 159 reviews against Convertful's 4.9/5 from 69). Convertful wins on paid entry price ($9/month against $19/month billed yearly), on counting pageviews only when a widget is shown, and on its free WordPress plugin with WooCommerce cart triggers. Both document Shopify cart rules by product, item count and cart value, though Convertful's need a one-time $10 Premium payment through the Shopify app.

What should you ask before buying exit intent popup software?

Ask whether the exit intent trigger itself is included on the plan you are quoted, how pageviews or visitors are counted and what happens when you hit the limit, and how the mobile trigger works in plain terms. Ask which plan includes A/B testing, whether cart rules need custom code (as Justuno's do) and what the renewal price is after any first-year discount, since OptinMonster's Basic renews at $210/year after a $108 first year.

Try Convertful free for 14 days

Pick any plan and run exit intent popups, spin-to-win wheels, surveys and cart-aware offers on your store or content site. Every template and every integration is included from day one. Pageviews count only when a visitor actually sees a widget. Connect WordPress, Shopify or any site with a script tag. Start your free 14-day trial and cancel any time. If you keep going, a 14-day money-back guarantee covers your first subscription.