Set up your holiday campaign once. It comes back every year.
Build your Black Friday offer once. Convertful shows it on the right dates every year, with the right name and code, counts down to the end of the sale and takes it down when the sale is over.

Pick the holidays once
Choose events from the built-in list, or add your own annual sale, and give each one its dates and coupon code. One widget can carry as many events as you like.
- Built-in list. Black Friday, Cyber Monday, Christmas, Valentine's Day and more.
- Custom events. For your industry or your own annual sale.
- Time zone. Visitor time zone or the site time zone set in your account.

One widget, every holiday
Write '{holiday_name} is almost here. Save with the code {holiday_coupon}' once. During Black Friday it shows the Black Friday name and code; at Christmas it shows Christmas and the Christmas code, with no edits in between.
- {holiday_name}. Shows the current event's name.
- {holiday_coupon}. Shows the code you assigned to that event.
- Any widget type. Floating bars, pop-ups, welcome mats, scroll boxes and inline widgets.

A countdown that ends when the holiday does
Add a countdown and it runs to the end of whichever event is on, so the deadline matches the sale and resets itself for next year.
- Other end options. Count down for a given duration from the visitor's first view, and reset it when it ends.
- Evergreen deadlines. A personal deadline per visitor for offers that are not tied to a date.

Other repeating schedules
Not every promotion is a holiday. The Show Only If rules cover weekly, monthly and yearly repeats too.
Weekly on
A Tuesday-only offer, every week.
Monthly on
Payday promotions on the 1st, or the first Friday of the month.
Every X of the month
Content drops on the 7th, automatically.
Annually on
Your anniversary sale, every year on the same date.
Combine conditions
Use 'and' to check conditions together and 'or' for groups that work on their own, for example a holiday rule plus a page rule.
53 seasonal templates, found by keyword
The Special Occasions category has designs for Black Friday, Cyber Monday, Christmas, Halloween, Valentine's Day, Back to School and Fall. Type the holiday into the template search and pick a pop-up, bar or welcome screen. All templates are included on every plan.

Halloween floating bar
A floating bar with an offer and coupon code from the Special Occasions set.

Cyber Monday floating bar
A floating bar offer for the Cyber Monday sale.

Back to School form
A sign-up form for the September rush.

Back to School pop-up
Another Back to School design from the same set.
What customers say about Convertful
“One of the best widget building and lead generation tools on the market”

“Serious features for CTAs on our websites pretty solid product (…) Accurate and trustful lead capture”

“Just go to try it and you will never go back to another method to create your optins”

Guides on seasonal and limited-time offers
The feature announcement, how to write a limited-time offer, and Black Friday templates.

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Questions about seasonal campaigns
Do I have to update the dates every year?
No. Each event repeats automatically in the following years. It is still worth a quick look at the dates before a big sale.
Can one widget cover several holidays?
Yes. Add more than one event to the same widget, for example Christmas and New Year, each with its own dates and coupon. The {holiday_name} and {holiday_coupon} shortcodes show the right name and code for whichever event is running.
Which time zone is used?
Your choice per widget: the visitor's local time zone or the site time zone set in your Convertful account.
Which plans include Recurring Limited Events?
Starter plans and above. The seasonal templates themselves are in the library on every plan, and every plan starts with a free 14-day trial.
Schedule your next seasonal campaign once
Recurring Limited Events are included on Starter plans and above.