Best Website Survey Tools in 2026: The Buyer's Shortlist

We compared 9 website survey tools on price, responses included, formats, targeting, answer actions and integrations. Convertful is our top pick for marketers and product teams who want to ask visitors questions on the page and act on the answers because its Solo plan costs $9/month, the lowest paid entry price on this list, and a poll answer can redirect the visitor, issue a discount code or tag them in your CRM. Below is the full list of the best website survey tools in 2026, with pricing, ratings and who each option fits best.

Key takeaways

• Convertful has the lowest paid entry price on this list at $9/month ($7/month billed yearly) for 10,000 pageviews, with unlimited widgets, leads and form fields on every plan. It has no free plan, but every plan comes with a free 14-day trial and a 14-day money-back guarantee on the first subscription, and you can cancel any time.
• Four tools offer free plans with usable volume. Contentsquare (formerly Hotjar) gives 100 responses/month and 3 surveys, Qualaroo 50 responses forever free, Survicate 25 responses/month with 1 active survey, and SurveyMonkey Basic a capped number of responses per survey; Typeform's free plan allows only 10 responses/month. If your budget is zero, start with one of those rather than Convertful.
• Published paid prices run from $9 to $149/month. Qualaroo Essentials is $19.99/month billed annually (though on-site Nudges start at Business, $49.99/month billed annually), Typeform Basic 39 USD, SurveyMonkey Standard €39, Contentsquare Voice of Customer from $79, Survicate Starter $89 and Informizely Professional $149. Zonka Feedback and Wingify (VWO) publish no prices at all.
• Response caps bite at the low tiers. Typeform Basic and Survicate Starter both include 100 responses/month, and Survicate charges $0.89 per extra response, while SurveyMonkey Standard includes 1,000/month and charges €0.10 per extra. Convertful meters pageviews instead (10,000/month on Solo), so the number of answers you collect is not capped.
• What happens with the answer separates the field. Convertful can redirect, open another widget, issue a discount code or tag the contact in one of 27 native integrations from the $9 plan. Typeform redirects from an ending screen, SurveyMonkey's completion redirect needs Premier Annual at €99/month, and Hotjar, Survicate, Qualaroo, Zonka and Informizely forward answers to other tools but take no action on the page.

What a website survey tool actually is (and what it is not)

A website survey tool asks visitors a question while they are on your site and records the answer against the page and the session. The question appears as a small widget: a poll with two to five buttons, a one-line text box, an NPS scale, or a short multi-step flow. The tool decides who sees it (which page, which device, which visit number, after how many seconds or on exit) and what happens once someone answers.

Who uses one. Marketers use polls to learn why visitors leave a pricing page or which offer to show next. Product teams run in-product NPS and feature questions. UX researchers pair a survey with session replays to see the behaviour behind a comment. eCommerce stores ask what stopped a visitor from buying and hand back a discount code at exit.

What it is not. It is not a form builder. Typeform and SurveyMonkey build long questionnaires you send by link or email, and their website pop-ups are an add-on with limited targeting: SurveyMonkey's pop-up has no URL rules and Typeform's launches only on delay, scroll or exit. It is not a research repository either, although Survicate, Zonka Feedback and Contentsquare bundle one.

The most common confusion is with a popup builder. A popup builder such as OptinMonster or Poptin captures email addresses; a website survey tool captures opinions. The overlap is real. Convertful does both, and a yes/no question in front of an opt-in form is a survey with one question. The practical test is what the tool lets you do with the answer. If the only output is a chart, you have a survey tool. If the answer can tag the contact, redirect the visitor or trigger a discount, you have a survey tool that also converts. See /best-popup-builders/ for the opt-in-first category.

How we ranked these website survey tools

• Starting price per month (and free plan). We took the lowest paid monthly price shown on each vendor's pricing page on 16 October 2026 and noted when it is billed yearly. Free plans and trials are listed separately. Two vendors, Zonka Feedback and Wingify (VWO), publish no prices, which counts against them because you cannot budget without a sales call.
• Responses or sessions included at the starting price. We recorded what the entry plan meters and how much it includes. Survicate and Typeform include 100 responses/month, SurveyMonkey and Informizely 1,000, while Convertful and Qualaroo meter pageviews. A low cap turns a cheap plan into an expensive one once a poll runs on a busy page.
• Survey formats. We checked whether each tool offers an on-page widget (inline or feedback button), a pop-up or popover, a one-click poll and a multi-step quiz or flow. Format drives response rate: a one-button poll on the page collects far more answers than a link in an email.
• Targeting. We looked for page URL rules, behaviour triggers (exit intent, scroll, time on page, inactivity, element click) and visitor attributes (device, geography, visit number, CRM tags, cart contents). Asking the right person on the right page is what separates a website survey from a mass email survey.
• What happens with the answer. We checked whether an answer can redirect the visitor, open another widget, personalise the page, segment the contact, send data to a CRM or open a ticket. A chart is useful; an action taken while the visitor is still on the page is worth more to a marketer.
• Integrations. We counted named native integrations on each pricing or integrations page and noted which plan they sit on. Several vendors hold back the ones that matter: Survicate puts HubSpot and Intercom on Growth, and Qualaroo puts HubSpot and Salesforce on Enterprise.

The best website survey tools in 2026

All nine tools we researched reached at least medium confidence after a second fact-check pass on 16 October 2026, so none were dropped. Prices come from each vendor's pricing page on that date; ratings come from G2 and Capterra page text, since those sites block direct page loads and review counts may have moved. Convertful ranks first because it pairs the lowest entry price with the widest set of actions on an answer. The rest are ranked on how well they serve a website survey use case, not on company size.

1. Convertful, best for marketers and product teams who want to ask visitors questions on the page and act on the answers

Our top pick

Convertful treats a survey as the first step of a conversion rather than the end of a research project. Its pricing page lists four plans: Solo $9/month ($7/month billed yearly) with 10,000 pageviews and one site, Starter $29/month ($17 yearly) with 25,000 to 100,000 pageviews and three sites, Growth $69/month ($47 yearly) with 125,000 to 200,000 pageviews, and Enterprise $179/month ($97 yearly) up to 1,000,000 pageviews. Every plan includes unlimited widgets, leads and form fields, all templates and all integrations. There is no free plan, but every plan has a free 14-day trial and a 14-day money-back guarantee on the first paid subscription, and you can cancel any time.

Formats are where it differs from the research suites. Polls (button, radio, dropdown and text answers), segmentation surveys, quiz funnels, yes/no welcome mats, spin-to-win and scratch cards can run as pop-ups, scroll boxes, floating bars, inline widgets, chat bubbles or hosted widgets shared by link. Multi-step widgets start at Starter. Targeting covers page URL, visit source, visit number, exit intent, scroll, inactivity, element click, country, region and city, cookies, WordPress tag and category, CRM tags and fields from ActiveCampaign, HubSpot, Klaviyo and others, plus Shopify cart value, item count and specific product in cart.

When a visitor answers, Convertful can redirect to a URL, open another widget, send the data with extra tags to one of 27 native integrations, fire a webhook (Starter and up), generate a Shopify or WooCommerce discount code or add a product to the cart. Reviewers rate it 4.8/5 on Capterra (88 reviews) and 4.9/5 on G2 (69 reviews). The free WordPress plugin has 3,000+ active installs at 4.3/5 (6 ratings, updated 27 August 2026) and the Shopify app is free to install with one 5.0/5 review.

Starting price

$9/month Solo ($7/month billed yearly); Starter $29/month ($17 yearly)

Free plan

None; free 14-day trial on every plan, 14-day money-back guarantee

Included at starting price

10,000 pageviews/month, 1 site, unlimited widgets, leads and form fields

Rating

Capterra 4.8/5 (88 reviews); G2 4.9/5 (69 reviews)

Formats

Polls, segmentation surveys, quiz funnels, pop-ups, bars, inline widgets, welcome mats, spin-to-win, hosted widgets

Answer actions

Redirect, open another widget, discount code, add to cart, CRM tags, webhook (Starter+)

Integrations

27 native plus Zapier, n8n, Integrately, webhooks; two-way CRM sync on Starter+

Platforms

Any site via script, Google Tag Manager, WordPress plugin, Shopify app, WooCommerce

Best suited for: Marketers and product teams who want to ask one or two questions on a page and use the answer to redirect, segment or make an offer right away. It is not a research suite: there is no NPS or CSAT programme, no email or SMS distribution, and the Solo plan shows a Convertful badge.

Watch Convertful in action

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2. Survicate, best for CX and product teams running NPS and in-product surveys across web, email and mobile

Survicate is a customer feedback platform with website surveys as one of several channels. The free plan allows 25 responses/month, 1 active survey, 3 team members and 30-day data retention. Paid plans start at $89/month on a monthly commitment (Starter, 100 responses and 500 data points/month) or $56/month billed yearly (Growth at 100 responses/month); the default Growth card shows $114/month billed annually for 250 responses. Starter and Growth allow 2 active surveys and 6 months of retention, and Starter charges $0.89 per response over the cap. Webhooks, the Export API, event and behaviour targeting, JavaScript targeting and A/B testing sit on Pro at $349/month. New accounts get a 10-day trial of Pro features. G2 rates it 4.6/5 across 196 to 201 reviews, and the pricing page claims 4,000+ CX, product, research and marketing teams.

Formats include website pop-ups, a feedback button, in-product surveys, iframe embeds, email and link surveys, a mobile SDK, kiosk mode and QR codes, with NPS, CSAT and CES templates. Targeting on every tier covers URL rules, respondent identification, scheduling and exit intent; attribute, cookie and previous-response targeting, recurring surveys and throttling start at Growth.

Survicate publishes its integrations plan by plan. Starter lists 22, including Slack, Zapier, Mailchimp, Klaviyo, ActiveCampaign, Zendesk, Jira, Linear, Productboard, Segment and Google Analytics. Growth adds HubSpot, Intercom, Customer.io and Google Sheets, and Pro and Enterprise reach 47 with Salesforce, Amplitude, Mixpanel, Braze and Marketo. Responses flow into a Research Hub with AI analysis. What Survicate does not list is any on-page action: no redirect, no discount, no personalisation. There is no official WordPress or Shopify listing; a third-party WordPress plugin was last updated in September 2022.

Starting price

$89/month monthly (Starter) or $56/month billed yearly (Growth), both at 100 responses/month

Free plan

Yes: 25 responses/month, 1 active survey; 10-day Pro trial

Included at starting price

100 responses and 500 data points/month, 2 active surveys, 6-month retention; $0.89 per extra response on Starter

Rating

G2 4.6/5 (196 to 201 reviews)

Formats

Website pop-ups, feedback button, in-product, iframe embed, email, link, mobile SDK, kiosk, QR

Answer actions

Send to Slack, CRMs and analytics tools; Research Hub AI analysis; webhooks on Pro ($349/month)

Integrations

22 on Starter, 27 on Growth (adds HubSpot, Intercom, Customer.io), 47 on Pro and Enterprise

Best suited for: Teams that need NPS, CSAT and in-product feedback across channels and want responses in HubSpot, Intercom or Segment. The two-active-survey cap and 100 responses/month on the lowest tiers, plus $349/month Pro pricing for webhooks and behaviour targeting, make it costly for always-on website polls.

3. Hotjar by Contentsquare, best for teams that want surveys next to heatmaps and session replays

Hotjar is now part of Contentsquare, and its own page states that it is no longer possible to create a new Hotjar account. The surveys product is sold as Contentsquare Voice of Customer. The Free plan includes 100 responses/month (the legacy Hotjar Free plan had 20), 3 feedback widgets and surveys, unlimited questions per survey and 1 month of response access. Growth is listed as "From $79/month" with tiers from 500 to 100,000 responses/month, unlimited widgets and surveys and unlimited response access; the page offers a pay-yearly toggle with a 20% saving but does not state which basis the $79 uses. Experience Analytics Growth, for heatmaps and replays, starts from $39/month. New accounts get a 15-day trial of Growth plans and a 30-day money-back guarantee. G2 rates Hotjar 4.3/5 across 326 to 341 reviews.

Formats named on the Contentsquare surveys page are popover surveys, exit-intent surveys, a feedback button, NPS surveys and adaptive question flows, with 40+ templates; embedded surveys are a Growth feature. There is no poll or multi-step quiz widget. Targeting covers specific pages and audience segments, event triggers and exit intent, with advanced feedback targeting on Growth only. Claims about Google Tag Manager, Segment and Identify API triggers come from a help centre that returned errors when we re-checked, so treat them as unconfirmed.

The answer is tied to the session: you can open the replay behind a comment, filter segments by response, and get AI survey generation and summary reports on Free and Growth. Feedback can be forwarded to Jira, Asana, Linear and Trello. There is no redirect, discount or CRM action. The official WordPress plugin has 70,000+ installs but a 2.9/5 rating from 18 reviews and was last updated in October 2023; the Shopify "Hotjar Install" app is by a third party.

Starting price

From $79/month (Voice of Customer Growth; billing basis not stated)

Free plan

Yes: 100 responses/month, 3 widgets or surveys, 1 month of access; 15-day Growth trial

Included at starting price

Growth tiers from 500 responses/month; unlimited widgets and surveys

Rating

G2 4.3/5 (326 to 341 reviews)

Formats

Popover, exit-intent, feedback button, NPS, adaptive flows; embedded on Growth; 40+ templates

Answer actions

Link to replays and segments, AI summaries, forward to Jira, Asana, Linear, Trello

Integrations

Jira, Asana, Linear, Trello, Slack, Teams named; GTM and Segment not confirmed

Best suited for: UX and product teams who want to read a survey answer and then watch the replay of that session. There is no redirect, discount or CRM action, and the standalone Hotjar brand is closed to new signups, so you are buying into the Contentsquare suite.

4. Zonka Feedback, best for customer experience teams that need website, email and SMS surveys with routing workflows

Zonka Feedback is a feedback management platform that covers website, in-product, in-app SDK, email, SMS, WhatsApp, kiosk and offline surveys. The pricing page shows no prices: each plan says "Get a Custom Quote" and the FAQ states pricing is based mainly on the number of responses. Third-party figures disagree, with G2's listing saying "Starting at $99.00 Per Month" and Capterra's saying US$199.00, so treat both as unverified. There is no free plan, but there is a 14-day free trial. Its G2 score of 4.7/5 (80 to 81 reviews) is the highest on this list after Convertful, and Capterra gives it 4.8/5 (68 reviews). The page claims 2,000+ global brands and 1 million surveys a month, and offers data hosting in the US, Europe, Australia or India.

Website formats include pop-ups, bottom bars, slide-ins, feedback buttons, pop-overs, a side tab, embedded and link surveys and exit-intent surveys, with skip logic in multi-question surveys. Targeting is the most detailed after Convertful: device, page, behaviour and dynamic user segments, visitor type (first-time, returning, logged-in), location, traffic source and contact attributes; launch after a delay, at a scroll percentage or on exit intent; manual triggers on hover, load or click; frequency rules (each time, until submitted, only once); and throttling across web, in-app and email surveys.

Answers feed automated workflows: intent-based routing, real-time alerts, tasks and notes, automatic Jira ticket creation and sync to CRMs and helpdesks. The integrations list names Salesforce, HubSpot, Pipedrive, Mailchimp, Klaviyo, Zendesk, Intercom, Freshdesk, HelpScout, Front, Jira, Slack, MS Teams, Zoom, Google Sheets, Zapier, Integrately, Make, webhooks and APIs ("20+ Premium Integrations"). No redirect or on-site personalisation is listed. Shopify is a custom app installed per store on the Growth plan and above, and there is no WordPress.org plugin.

Starting price

Not published (custom quote; G2 says from $99/month, Capterra says $199, unverified)

Free plan

None; 14-day free trial

Included at starting price

Not published (priced by number of responses)

Rating

G2 4.7/5 (80 to 81 reviews); Capterra 4.8/5 (68 reviews)

Formats

Pop-ups, bottom bars, slide-ins, feedback button, pop-over, side tab, embedded, link, exit-intent

Answer actions

Workflows, intent-based routing, alerts, Jira tickets, CRM and helpdesk sync via webhooks

Integrations

20+ premium: Salesforce, HubSpot, Zendesk, Intercom, Klaviyo, Jira, Slack, Zapier, Make and more

Best suited for: Support and CX teams that want a survey answer to open a ticket or alert an owner, with data hosted in a chosen region. You cannot see a price without a sales call, there is no free plan, and the Shopify install needs a support request and the Growth plan.

5. Qualaroo, best for small teams that want a free plan and low-cost on-site Nudges

Qualaroo, part of ProProfs, calls its on-site surveys Nudges. The free plan includes 50 responses forever free, 500 email sends, 10,000 tracked pageviews, unlimited domains and unlimited administrators. The Essentials card shows $19.99 per month with $239.88 billed annually ($39.99 struck through) under a toggle labelled "Monthly" and "ANNUALLY Save Up to 50%", and the monthly-billing price is not displayed separately. The catch is that Essentials lists forms, scored surveys, branching and email surveys but no Nudges, so website surveys effectively start at Business: $49.99/month with $599.88 billed annually, which adds unlimited Nudges on website, in-app and email, link Nudges, NPS, CSAT and CES, a feedback button and sidebar form, exit-intent surveys and 100,000 pageviews. Enterprise starts at $149.99/month on annual plans only ($1,798.88) and adds iOS and Android SDKs and IBM Watson sentiment analysis. There is no trial; the FAQ offers a full refund within 15 days. PayPal is not accepted. G2 rates it 4.3/5 from 48 reviews.

Targeting on Business covers identity, behaviour, cookies, custom properties and location, with custom variables added on Enterprise. There is no multi-step quiz builder.

Integrations are tiered sharply. Business lists only basic email tools (Mailchimp, Vertical Response). Segment, HubSpot, Salesforce, Tableau and Slack, along with the two-way API, callbacks and webhooks, are Enterprise-only. No redirect or personalisation action is listed. Qualaroo's blog links to a Shopify App Store listing that returned a 404 when we checked, and there is no WordPress.org plugin.

Starting price

$19.99/month with $239.88 billed annually (Essentials, no Nudges); Business $49.99/month, $599.88 billed annually

Free plan

Yes: 50 responses forever free, 10,000 pageviews; no trial, 15-day refund

Included at starting price

Unlimited responses on Essentials with 1,000 email sends/month; Business 100,000 pageviews/month

Rating

G2 4.3/5 (48 reviews)

Formats

Nudges (website, in-app, email, link), feedback button, exit-intent, NPS/CSAT/CES on Business

Answer actions

Email notification; basic email integrations on Business; API and webhooks on Enterprise

Integrations

Mailchimp, Vertical Response (Business); Segment, HubSpot, Salesforce, Tableau, Slack (Enterprise)

Best suited for: Small teams that want to test on-site surveys at no cost and then move to Business for exit-intent and NPS Nudges. The low-cost Essentials tier does not include website Nudges, and CRM integrations such as HubSpot and Salesforce are Enterprise-only.

6. Informizely, best for research teams that need high response volumes and regular-expression URL targeting

Informizely is a dedicated website and in-product survey tool with published pricing and no free plan. Professional costs $149/month billed monthly and includes 1,000 responses/month, unlimited active surveys and questions, 1 domain, 1 administrator and 1 integration. Business is $229/month (2,500 responses, 5 administrators, 3 integrations) and Enterprise $339/month (5,000 responses, 10 administrators, unlimited integrations). Yearly billing is 20% off and quarterly 10% off, but the discounted figures are not displayed. Every plan carries a views-to-responses ratio of 100, so 1,000 responses allow up to 100,000 survey views a month. The 14-day trial gives Enterprise features limited to 100 responses, 3 domains and 3 users, with Informizely branding and no data download. The FAQ promises a 15-day full refund on paid plans, although a separate cancellation answer says no refunds, so ask before you pay. G2 rates it 4.5/5 from 13 reviews, a small base; one reviewer calls the design "a bit rudimentary".

Formats cover website surveys, inline embedded surveys, link and email surveys and an automatic feedback button, with all question types including NPS, CES and CSAT. Targeting covers URL rules with regular expressions, custom property and cookie targeting, sampling, timed actions and exit intent. There is no quiz or lead-capture widget.

Every plan includes APIs and webhooks, event tracking, a Reporting API, a Widget API and a JavaScript API, and the integrations page lists ActiveCampaign, FullStory, GetResponse, Google Analytics, Google Sheets, Intercom, Mailchimp, Sendlane, SessionCam, Slack, Unbounce and Zapier. Only one of them is included on Professional. No redirect or personalisation action is listed. The WordPress.org plugin has fewer than 10 installs and was last updated in May 2023; there is no Shopify listing.

Starting price

$149/month billed monthly (Professional); yearly 20% off, figure not shown

Free plan

None; 14-day trial limited to 100 responses

Included at starting price

1,000 responses/month (up to 100,000 views), unlimited surveys, 1 domain, 1 integration

Rating

G2 4.5/5 (13 reviews)

Formats

Website, inline embedded, link, email surveys, feedback button, exit intent, NPS/CES/CSAT

Answer actions

Webhooks and APIs on all plans; push to email, chat and analytics tools

Integrations

12 named (ActiveCampaign, Intercom, Mailchimp, Slack, Zapier and more); 1 on Professional, 3 on Business

Best suited for: Research and UX teams with one main domain that need 1,000 or more responses a month, webhooks on every plan and exact URL rules. The $149/month entry price for a single integration and a 13-review G2 base are the trade-offs.

7. Typeform, best for multi-step forms and quizzes with conditional logic embedded on a page

Typeform is a form builder first, and that shows in both its strengths and its gaps. The Basic card shows 39 USD/month billed monthly or 28 USD/month billed yearly (468 USD/year) for 100 responses/month and 1 user; the comparison table on the same page lists Basic at 29/25 USD, and the yearly toggle promises "Save 30%" while the FAQ says savings are "up to 16%", so the page conflicts with itself. Plus is 79/56 USD, Business 129/91 USD and Growth Flow 379/266 USD, the only plan with a trial (14 days, card required) and the one that lists Salesforce. The free plan allows unlimited typeforms but, per Typeform's community article, 10 responses/month. A Contacts and Automations add-on costs +25 USD/month for 2,400 actions and is not available on Free or Basic. G2 rates Typeform 4.5/5 across 943 to 965 reviews, the second-largest review base here.

Formats are the strength: inline and full-page embeds, popup, slider, popover and side tab, with multi-step flows, conditional logic, knowledge quizzes, scores and calculations that go deeper than Convertful's quiz widget. Targeting is the gap. The pricing page lists only launch options (after a delay, on scroll, on page exit) and no page URL, behaviour or visitor-attribute rules.

On the answer side Typeform does better than most research tools: multiple endings based on logic, redirect to a custom URL from an ending screen, hidden fields for personalisation, follow-up emails, and responses sent to HubSpot, Pipedrive, Mailchimp, Slack, Google Sheets, Zapier and webhooks. The official WordPress.org plugin was closed on 8 April 2025 for a guideline violation, and there is no Shopify app.

Starting price

39 USD/month billed monthly (28 USD/month billed yearly), Basic; table shows 29/25 USD

Free plan

Yes: 10 responses/month per Typeform's community article; 14-day trial on Growth Flow only

Included at starting price

100 responses/month, 1 user, unlimited forms and questions

Rating

G2 4.5/5 (943 to 965 reviews)

Formats

Inline, full page, popup, slider, popover, side tab; multi-step logic, quizzes, scores

Answer actions

Logic endings, redirect to custom URL, hidden fields, follow-up emails, CRM sends, webhooks

Integrations

Zapier, Airtable, Google Sheets, HubSpot, Pipedrive, Mailchimp, Slack, Calendly, GA, GTM, Meta Pixel; Salesforce on Growth Flow

Best suited for: Marketers who want a long, branded, multi-step questionnaire or quiz with scoring and a redirect at the end. The form is the product: there is no page, behaviour or visitor-attribute targeting, 100 responses for 39 USD is a tight cap, and the WordPress plugin is closed.

8. SurveyMonkey, best for long questionnaires sent by link or email with an optional website pop-up

SurveyMonkey has the largest review base in this list, G2 4.4/5 across 23,315 reviews (an earlier snapshot showed 23,751), and the thinnest website survey feature set. The individual pricing page served EUR prices to us with no USD toggle. Standard Monthly is €39/month billed monthly with 1,000 responses/month; Advantage Annual is €36/month (€432 billed annually) with 15,000 responses/year; Premier Annual is €99/month (€1,188 billed annually) with 40,000 responses/year. Extra responses cost €0.10 each. Team Advantage is €30/user/month from 3 users billed annually and Team Premier €75/user/month. The free Basic plan allows 1 user, 10 questions per survey, a limited number of responses per survey and a Zapier integration. No trial is offered.

Website delivery runs through the website collector, which offers an embedded survey, an embedded button, a popup invitation and a popup survey. Triggers are immediate, after a delay, after a scroll percentage or on exit, and the only audience control is a sample rate. Cookies stop repeat display after a visitor answers, declines or closes. There is no URL or visitor-attribute targeting: which pages show the survey depends on where you paste the code, and the help page states that mouse-tracking triggers do not work on mobile devices.

A survey completion redirect exists but only on Premier Annual. Standard and above advertise 200+ integrations, although the pricing pages name only Zoom (on Enterprise team plans) and Zapier (on Basic). There is no on-site personalisation. WordPress.org has no vendor plugin and there is no Shopify app.

Starting price

€39/month billed monthly (Standard Monthly, as displayed; USD not shown)

Free plan

Yes, Basic: 1 user, 10 questions per survey, limited responses; no trial

Included at starting price

1,000 responses/month; €0.10 per additional response

Rating

G2 4.4/5 (23,315 reviews)

Formats

Embedded survey, embedded button, popup invitation, popup survey; multi-page questionnaires

Answer actions

Completion redirect on Premier Annual (€99/month) only; 200+ integrations from Standard

Integrations

Zapier on Basic; 200+ claimed from Standard, Zoom the only one named

Best suited for: Teams whose main job is long questionnaires sent by link or email and who sometimes want the same survey as a pop-up. Website targeting is limited to delay, scroll, exit and a sample rate, exit triggers do not work on mobile, and a completion redirect needs Premier Annual at €99/month.

9. VWO Surveys (Wingify Platform User Feedback), best for enterprises already running VWO or AB Tasty experiments

VWO Surveys has become User Feedback inside the Wingify Platform. vwo.com now redirects to wingify.com, whose home page carries the heading "AB Tasty & VWO merger". The pricing page shows Growth, Pro and Enterprise tiers for User Feedback, each with a "Schedule a Demo" button and no price; the FAQ says pricing is based on monthly active users. There is no free plan (Wingz Core is free only with a paid product), but the sign-up form offers a 30-day free trial. Limits that are published: 3 active surveys on Growth, 14 on Pro and 30 on Enterprise; attribute lists for targeting 0 on Growth, 5 on Pro and 20 on Enterprise; data retained for 13 months. Ratings are split across products: G2 scores VWO Insights - Web 4.2/5 (62 reviews) and VWO Testing 4.4/5 (929 reviews), and Capterra lists VWO Insights at 5.0/5 from a single review.

Formats on Growth are web, mobile and link surveys, with concept tests added on Pro; the page does not name pop-up or widget types. Targeting is labelled Basic, Advanced and All by tier, with basic triggers (page viewed, time spent, scroll, exit intent) and advanced event-based triggers. The detailed URL, device, geo, UTM, cookie and IP list on the page belongs to Web Experimentation, not User Feedback.

Reporting includes basic response reports, AI summaries, CSV download, emailed responses and survey analysis alongside recordings. Growth has Data Platform Access, Pro adds pull-based integrations and Enterprise adds API access and SSO; no integration is named. No redirect or personalisation action is listed, and there is no WordPress or Shopify listing.

Starting price

Not published (Schedule a Demo; priced on monthly active users)

Free plan

None; 30-day free trial

Included at starting price

Not published; 3 active surveys and 0 attribute lists on Growth

Rating

G2 VWO Insights - Web 4.2/5 (62 reviews); VWO Testing 4.4/5 (929 reviews)

Formats

Web, mobile and link surveys; concept tests on Pro

Answer actions

Reports, AI summaries, CSV, analysis with recordings; API access on Enterprise

Integrations

Not published by name; Data Platform Access (Growth), pull-based integrations (Pro), API (Enterprise)

Best suited for: Enterprise experimentation teams that already pay for Wingify products and want survey answers next to test results and recordings. With no published price, no free plan, 3 active surveys and zero attribute lists on Growth, it is a poor fit for a small marketing team.

Side-by-side comparison

The table restates the six ranking criteria (starting price and free plan, responses or sessions included, survey formats, targeting, what happens with the answer, integrations) for all nine website survey tools, with figures from vendor pricing and integrations pages on 16 October 2026. Ratings and review counts are in each entry above.

Scroll sideways to see every column. The first column stays in place.

Which website survey tool fits your use case

Match your situation to the tool that fits it, not the one with the longest feature list. Several rows below point away from Convertful because another option does that job better or costs nothing.

Website survey tool vs popup builder: what is the difference

<p>A popup builder is built to capture an email address or show an offer; a website survey tool is built to capture an opinion and store it against the page and session. Convertful sits in the middle: its polls and surveys are widgets, so the same page, behaviour and CRM targeting applies, and the answer can tag a contact, redirect the visitor or trigger a discount. If you only need opt-ins, see <a href="/best-popup-builders/">/best-popup-builders/</a>; if you need an NPS programme across email and SMS, Survicate or Zonka Feedback is the better category.</p>

What results look like with Convertful

30.29% of visitors convert on an inline widget

On LittleSizzle's "Download a FREE Sample" page, an inline Convertful widget converts 30.29% of visitors and brings the store almost 600 new subscribers a month. The same inline widget type can carry a one-question poll before the download, with the answer tagged on the contact in the store's email platform. Read the case study.

Spin-to-win widgets convert around 11% of store visitors

Convertful's spin-to-win guide reports that gamified widgets convert about 11% of eCommerce visitors into subscribers. A wheel and a poll share the same triggers and targeting rules, so a store can ask what the visitor is shopping for today, then show the wheel and a matching discount code after the answer. Read the case study.

Over $25,000 in closed sales tracked from opt-ins

Pearl Lemon founder Deepak Shukla tracked over $25,000 in closed sales from Convertful opt-ins, and Francisco Caceres recorded 54 conversions in under 24 hours after launching his first widget. Both results came from widgets using the same targeting and 27 native integrations that power Convertful polls and segmentation surveys.

All Convertful case studies.

Frequently asked questions

What is the best website survey tool for marketers and product teams?

Convertful is the best fit for marketers and product teams who want to ask visitors questions on the page and act on the answers, because polls, segmentation surveys and quiz funnels share one set of targeting rules and the answer can redirect, discount or tag the contact. It costs $9/month on Solo with a free 14-day trial, and you can cancel any time. If you need an NPS programme across email and in-app, Survicate or Zonka Feedback fits better.

How much does a website survey tool cost?

Published entry prices run from $9/month (Convertful Solo) to $149/month (Informizely Professional), with Typeform Basic at 39 USD, SurveyMonkey Standard at €39, Contentsquare from $79 and Survicate Starter at $89 in between. Zonka Feedback and Wingify (VWO) quote on request. Free plans exist at Contentsquare (100 responses/month), Qualaroo (50 responses), Survicate (25/month), Typeform (10/month) and SurveyMonkey (Basic).

What is the difference between a website survey tool and a form builder?

A form builder such as Typeform or SurveyMonkey builds a questionnaire you send by link or email, and its website pop-up is an extra with limited rules: Typeform launches only on delay, scroll or exit, and SurveyMonkey's pop-up has no URL targeting. A website survey tool starts from the page, deciding who sees the question by URL, behaviour and visitor attributes and recording the answer against that session. Use a form builder for a 20-question study and a website survey tool for one to three questions at the moment of decision.

How do you choose a website survey tool?

Start with what you will do with the answer: a chart for a research deck, a ticket for support, or an action for the visitor on the page. Then check the cap at the price you can afford, because 100 responses/month (Typeform Basic, Survicate Starter) can run out in days on a busy page. Finally confirm that the integrations you need sit on that plan and not two tiers up.

What should you look for in website survey targeting?

At minimum, page URL rules, exit intent and a frequency cap so the same visitor is not asked twice. Better tools add visit number, traffic source, device, geography and attributes from your CRM or cart; Convertful, Zonka Feedback and Survicate (from Growth) offer attribute targeting, while SurveyMonkey offers only a sample rate and Typeform only launch timing.

How long does it take to see results from a website survey?

A one-question poll on a page with a few thousand visits a day gathers a readable sample within a week, and Francisco Caceres recorded 54 conversions from a Convertful widget in under 24 hours. Treat early numbers with care and run them through a significance check before you change the page; our free calculator is at /resources/statistical-significance/.

How does Convertful compare with Survicate?

Survicate wins on research depth: NPS, CSAT and email surveys, a Research Hub with AI analysis, 27 native integrations on Growth and a free plan with 25 responses/month, and G2 rates it 4.6/5 (196 to 201 reviews). Convertful wins on price and action: $9/month against Survicate's $89 monthly or $56 billed yearly, no response cap, and redirect, discount and CRM-tag actions that Survicate does not list. Choose Survicate for a feedback programme and Convertful for on-page questions that change what happens next.

What should you ask a vendor before buying a website survey tool?

Ask what counts against the plan limit (responses, pageviews or monthly active users), what the overage costs, and which plan your CRM integration sits on. Ask whether an answer can trigger an action on the page, how long response data is kept (Survicate keeps 6 months on Starter and Growth, Wingify 13 months) and whether there is an official WordPress or Shopify app.

Try Convertful free for 14 days

Pick any plan and run it free for 14 days. You get unlimited widgets, leads and form fields, 300+ templates and all 27 native integrations from day one. Build a poll, set the page and exit-intent rules, and route each answer to a redirect, a discount code or a CRM tag. Solo is $9/month after the trial, with a 14-day money-back guarantee on your first subscription. Cancel any time. Start your free 14-day trial