How to Recover 21% of Abandoned Carts via Exit Intent Popups

Did you know that 74.2% of eCommerce buyers abandon their shopping carts?

You can have brilliant paid traffic, the most convenient site, and service. But if you’re not recovering your abandoning carts you’re probably losing lots of money.

Of course, you can always use general tools that reduce cart abandonments. For example, like trust badges.

But let me tell you about one simple and unconventional tool that you can implement in 5 minutes, and that can recover you on average 1 of 5 abandoning carts.

This tool is called the Cart Abandonment Popup.

The idea is simple and originates from the ancient market traditions.

When a buyer was about to leave a store without buying, the seller always offered some instant discount.

And you can do the same in your online store.

You can create a cart abandonment popup, which is like a seller that works for you 24 hours a day, 7 days a week.

An all this time this virtual seller is closely monitoring when your visitors are about to leave without actually buying.

Exit Intent Popup

And when this happens, the virtual seller gives them a special offer.

10% off!

And on average such an offer can recover an amazing 21% of these leaving visitors, so they finish the purchase.

The best part: you can get the same tool for your online store in 3 simple steps.

Step 1: Create a discount coupon in your ecommerce admin panel

For example, it can be a Shopify coupon.

Shopify Discount Example

Make sure you have a separate coupon for every on-site marketing campaign, so you could be sure which of them led to a sale.

For cart abandonment coupons I recommend to use discounts from 10% to 20%, and a relevant coupon code like CHECKOUTNOW.

Step 2: Create a popup and describe your offer

Choose the design, that fits your store the best.

Change the words if needed, and make sure to paste your coupon code.

Popup Design

Step 3: Set up the display rules

Make sure that the popup is shown when a visitor is about to leave.

And that it only happens on the shopping cart and checkout pages.

Set up display rules

And of course, you can test yourself how it works.

That’s it! Now you have your own virtual seller, that works 24/7! (Just imagine how much that would cost, if you hire a real person for this.)

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.