Demand generation, as an expression, is very popular – but the concept evades many new marketers and start up managers who are just trying to sell their product. In this…
Your lead generation strategy is at the core of your sales funnel. If you use Convertful, you are aware of how leads matter for most businesses – especially B2B. But…
Generally speaking, every business needs leads. Leads turn into customers, and customers bring profit. So, we could say that leads are essential to building a profitable business. But how do…
For many bloggers and content managers, traffic volume is the only KPI (key performance indicator) that matters. However, we have come to the conclusion that, without conversions, traffic is an…
If you’re building your website or looking for ways to improve your website’s performance and conversion rate, it is essential to check your call to action buttons. Calls to action,…
We’ve all been there. You worked so hard on your campaign, created a landing page, polished your design and copy thoroughly, you’re getting decent traffic – but no conversions. What…
Are you finding it difficult to get qualified leads? Are your visitors just bouncing off your website? Welcome Messages might be the missing piece of your marketing strategy. But why are…
If you run an eCommerce store, or work as a marketer for an online store, you’ll most likely have noticed that cart abandonment happens often. Basically this is when a…
Floating bars are a great lead capture tool. From growing your mailing list to increasing ROI, you can use a floating bar for many different purposes. However, one thing that…
Do Website Popups Still Work? A lot of people believe that website popups are annoying and damage your user experience. However, that’s not always necessarily true. One thing that shows…