Looking for some inspiration to become a Marketing Hero? Or need a hook for your marketing presentation or article?
You’ve come to the right place. The following collection of unique and powerful marketing quotes will inspire you to take action!
10 General Marketing Quotes
“Businesses aren’t B2B or B2C, they’re Human To Human (H2H).”
– Dominic Cummins, Founder of Right Mind, Inc.
“Don’t tell stories about your product—change the stories your customers tell themselves through the transformation your product provides.”
– Ryan Deiss, CEO of DigitalMarketer
“Your campaign needs to showcase your customer avatar, it needs to speak their language and it needs to talk about the experiences this avatar is having.”
– Benton Crane & Daniel Harmon, Chief Executive Officers of Harmon Brothers
“Our growth hasn’t been a curve, it’s been a staircase. We get to the top of a staircase and stay stagnant while we figure out how to grow to the next level.”
– Erik Huberman, CEO of Hawke Media
“Your brand should feel like a personality. And that brand personality should be inviting. If your brand was a person, people should want to be friends with them.”
– Jay Shetty, Award-Winning Motivational Speaker
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
– Simon Sinek, Author of “Start with Why”
“When we lead with the product (what) and not our mission (why), our decisions get smaller, our perspective less brave, our work less memorable, our world impact more limited.”
– Wendy Clark, CEO of DDB Worldwide
“Accuracy does not equal authority. You don’t have to be totally accurate to establish authority; in fact, you can be extremely vague and create more authority than when you were trying to be direct.”
– Ryan Deiss, CEO of DigitalMarketer
“Remember: when you focus on intention, invention, and impact—that’s when you see results.”
– Jay Shetty, Award-Winning Motivational Speaker
“To have an impact on your audience, you must understand their pain points.”
– Neil Patel, Founder of Neil Patel Digital
10 Content Marketing Quotes
“Content needs to talk about the prospect’s problem and make prescriptions that will solve it.”
– Dev Basu, Chief Experience Officer of Powered By Search
“Be consistent with your content, don’t be the drunk uncle. You want to be steady and regular. It builds trust.”
– Laura Belgray, Founder of Talking Shrimp
‘Your content needs to be specific and tactical. For example: writing a blog post titled, “Digital Engagement In The New Economy” is neither specific nor tactical. When was the last time you woke up and thought, “I wonder what’s going on with digital engagement in the new economy?’
– Ryan Deiss, CEO of DigitalMarketer
“Very often we place ourselves in a piece of content that doesn’t naturally align with us… Reflect on when you are in the strongest place and leverage that in your content.”
– Jay Shetty, Award-Winning Motivational Speaker
“You need to share life experiences. Your life is unique. If you can tie your personal experiences into your content, you’ll do much better.”
– Neil Patel, Founder of Neil Patel Digital
“It’s about you influencing more people by creating content that’s easy to consume.”
–Frank Kern, Creator of Behavioral Dynamic Response
“Use User Generated Content. For every product you sell, offer a reward to customers that send you a video or testimonial of them using the product or reviewing the product.”
– Ezra Firestone, CEO of SmartMarketer
“As a content creator, my biggest lesson is you can’t be creative and logical at the same time.”
– Jay Shetty, Award-Winning Motivational Speaker
“Visual Storytelling comes from the angle of the camera. The best angle is at the eye line so that you aren’t looking down or up at your audience.”
– Ezra Firestone, CEO of SmartMarketer
“You don’t need to worry about people stealing your content or ideas. You need to worry about people paying attention. The currency you need to worry about is attention.”
– Tucker Max , Founder of Scribe Media
10 Quotes on Marketing Trends
“In order to be an expert in this ever-changing world of digital marketing, it is essential to make sure everyone is learning all the time.”
– Clodagh Higgins, Digital Agency Coach at Growit Group AS
“The marketing of the future is you getting great at strategies, then uploading that to the machine and letting it determine the rest for you.”
– Scott Desgrosseilliers, CEO of Wicked Reports
“Digital marketing is technology, which means that as digital marketers we are susceptible to the same cycles and forces that impact all of technology.”
– Ryan Deiss, CEO of DigitalMarketer
“In 2019, the businesses looking at marketing as a double-helix instead of a funnel are increasing margins and seeing conversions.”
– Roland Frasier, CEO of WarRoom Mastermind
“74% of marketers still use web forms and 50% find forms are the highest converting lead-generation tool.”
– Justin Rondeau, Director of Marketing at DigitalMarketer
“Instant communication is a standard in 2019, and you want to leverage AI to understand and respond to these questions right away. 75-90% of your questions can be automated.”
– Arri Bagah, Founder of Conversmart
“There is a massive trend moving from traditional web results to non-website online presence. Engagement and connection are the gold rush right now. If you don’t leverage that trend, you’ll get left behind.”
– Jeff Mask, Chief Revenue Officer of JUMP
“2019 is the year that U.S. digital ad spend will surpass offline ad spend. The digital marketers, agencies, entrepreneurs, and founders who don’t want to accept that it’s time to disrupt are going to be left behind.”
– Ryan Deiss, CEO of DigitalMarketer
“It’s a terrible time to be a know-it-all marketer. It’s a great time to be a learn-it-all marketer. When we try to hire marketers, we try to hire the learn-it-alls, because whether we like it or not, our end target, our consumer, our B to B buyers, boy, they’re changing fast.”
– Brian Halligan, CEO of Hubspot
10 Affiliate Marketing Quotes
“Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.“
– Russell Brunson, Co-Founder of ClickFunnels
“Affiliate marketing is an excellent opportunity if you truly believe in the value of the product you’re selling. Because many times, you can make money off of something you would probably recommend anyway.”
– Neil Patel, Founder of Neil Patel Digital
“Many people who get into affiliate marketing do so with the same mindset: making money first, and thinking of their audience second (if they think of them at all!). That’s a recipe for disaster—or at least lousy results.”
– Pat Flynn, CEO of Flynndustries LLC
“There’s no point in getting into affiliate marketing if you can’t monetize it, and you can’t drive traffic and sales. You’d just be spinning your wheels.”
– Neil Patel, Founder of Neil Patel Digital
“Affiliate marketing is not a ‘push-button’ solution. It takes focus and commitment, and a certain choreography to make it happen the way you want it to.”
– Pat Flynn, CEO of Flynndustries LLC
“Use 2nd Tier contests and referrals to grow your pool. You don’t know everyone—let your network introduce them to you!”
– Amber Spears, Co-Founder of East 5th Avenue
“You need to be competitive. Do your homework and determine what other similar offers are paying.”
– Nic Deherra, Senior Director of BioTRUST Nutrition
“I always try to give my affiliates the most commission as possible. The more you can pay your affiliates, the more traffic they will send.”
– Ryan Alarid, Owner of Native Vitality
“A lot of affiliates make a mistake by not giving affiliates the product to test.”
– Amber Spears, Co-Founder of East 5th Avenue
“It’s the ultimate win-win situation. All affiliates get something from the arrangement, as does the company running the affiliate program, making it a mutually beneficial relationship.”
– Russell Brunson, Co-Founder of ClickFunnels
10 Viral Marketing Quotes
“Going viral isn’t something magical that happens one day. The secret to going viral is using templates that get people to pay attention and pay.”
– Jon Youshaei, Product Marketing Manager of YouTube
“You don’t want to A/B test across channels (for example, Facebook vs. Youtube), you want to A/B test within channels to see which ad is performing the best.”
– Benton Crane & Daniel Harmon, Chief Executive Officers of Harmon Brothers
“You’re not smarter than Facebook. They know who your target audience is and you have to play by their games to get your content in front of them.”
– Justin Rondeau, Director of Marketing of DigitalMarketer
“Virality is like catching lightning in a bottle. Instead, focus on what you can control like the conversion and the branding.”
– Daniel Harmon, Chief Creative Officer of Harmon Brothers
“Pro Tip: Bounce people back and forth between platforms by showing them an engagement ad on Instagram and an authority ad on Facebook.”
–Amanda Bond, Owner of The Ad Strategist
“The biggest thing people don’t understand is that quality content is so important to marketing to anyone under the age of 40 right now.”
– Gary Vaynerchuk, Chairman of VaynerX
“The answer to why people share content is quite simple. It all comes down to social currency. Basically, people share when it makes them look good.”
– Neil Patel, Founder of Neil Patel Digital
“When you think about cross-channel campaigns, 1 channel doesn’t work anymore. Consumers need to be engaged across socials, email, and even SMS. From an ROI standpoint, you have all of the analytics you need to modify and improve campaigns in one place.”
– Dustin Deno, SVP of Sales at Maropost
“The goal is to make content good enough that it doesn’t have to go viral.”
– Benton Crane & Daniel Harmon, Chief Executive Officers of Harmon Brothers
“Adventure, comedy/humor, emotion, inspiration, and surprise (cats, dogs, and babies). All of these things have 1 thing in common: they make you feel something, not think something.”
– Jay Shetty, Award-Winning Motivational Speaker
10 Trigger Marketing Quotes
“For your customers to become a true promotor, they must actively, intentionally, and consistently promote your brand.”
–Richard Lindner, President of DigitalMarketer
“The key to success in any business is an understanding of psychology… Because our minds decide what to buy. So if you know how minds function, you have the power to influence”
– Neil Patel, Founder of Neil Patel Digital
“Google all ‘best,’ ‘reviews,’ and ‘avoid’ searches for your product or service… Use this messaging during the early stages of your customer journey”
– Roland Frasier, CEO of WarRoom Mastermind
“To ascend your customer from passive to active advocates, you need to get them to share their story and give a testimonial.”
– Richard Lindner, President of DigitalMarketer
“To find your big idea that will evoke the right emotion from the customer avatar, push into common language that is known and then, make it ownable.”
– Beau Haralson, CMO of Human Design
“Sequence your messages to maximize conversions. Remember that gain, then logic, then fear sequences work best”
– Roland Frasier, CEO of WarRoom Mastermind
“The main things you want to tap into are relevancy, relatability, and emotion.”
– Daniel Harmon, Chief Creative Officer of Harmon Brothers
“Every post needs to touch on a real emotion and a relatable story. Where is the hurt? Where is the pain? What is the challenge?”
– Jay Shetty, Award-Winning Motivational Speaker
“Campaigns that use emotion to relate with people get attention by positioning themselves correctly. They bring people through the right process by showcasing their intent.”
– Beau Haralson, CMO of Human Design
“If you look like you’re selling, people see it and run the other way. Everything has shifted. The stories that have emotional content are going to make people know, like, and trust you.”
– Dennis Yu, Chief Technology Officer of BlitzMetrics
10 Email Marketing Quotes
“Show the real you in your emails. You can’t control what people think of you—only what they see of you. Write about intimate stories, casual conversation, and flaws.”
– Laura Belgray, Founder of Talking Shrimp
“Here’s a crazy idea: send emails without links.”
– Ryan Deiss, CEO of DigitalMarketer
“Be helpful and contextual, offering an opt-in based off the content the user is viewing. Let the user know you’ll be respectful of their inbox and they can unsubscribe whenever they want.”
– Dave Gerhardt, Head of Marketing at Drift
“How can you stand out? By using quizzes to capture information, grow your email list, and segment your audience.”
– Ryan Levesque, CEO of The ASK Method Company
“With email and social platforms, communication is boosting us in the algorithms. If we can get users to interact with us, by replying to emails or commenting on posts, the algorithms see our content more as conversational messages and less as marketing messages.”
– Richard Lindner, President of DigitalMarketer
“We personalize our responses back to the customers who reply to our initial email. By doing this we can identify their likes and dislikes and build on the content that they are really looking for.”
– Kyle Bonnstetter, CEO of Change That Up
“Most people don’t know where their email is going. If you’re 99% delivered but it’s going to the junk folder, that’s not so good. The big element is investing in the tools that will show you what’s going on and give you that data so you can work backwards.”
– Ross Andrew Paquette, CEO, Maropost
“Great emails go unopened, great videos go unwatched, and great articles never get read because their headline sucks.”
– Dennis Yu, Chief Technology Officer of BlitzMetrics
“Email marketing isn’t dead but it has a few major problems that cost you money every single day.”
– Amanda Dobson, Publisher of Agora Financial
“What I do is email daily and have conversational types of campaigns that I call daily friend chats. This primes my list to come and listen when I go to sell something.”
– Kim Walsh Phillips, Founder of Powerful Professionals
10 Quotes on Paid Advertising
“The secret gift of Paid Search is that you get to control the user experience, rather than the search engine. You decide what the keyword is. You decide what the ad copy is (your promise to the user). You decide the landing page experience.”
– Avinash Kaushik, Co-Founder of Market Motive Inc.
“Organic reach is so important because the impression you get when someone comes directly to your page is a much more qualified lead and potentially a more valuable customer than someone you got through an ad buy.”
– Gary Vaynerchuk, Chairman of VaynerX
“The key that you have to remember is you will get a lot more bang for your buck by targeting a large number of lower-traffic terms than by targeting a small number of higher-traffic terms.”
– Neil Patel, Founder of Neil Patel Digital
“Advertise an upcoming webinar based off of what time the user is seeing the advertisement. For example, if a user sees the advertisement at 10:00am the webinar starts at 10:15am.”
– Jason Fladlien, Chief Strategy Officer of Rapid Crush, Inc.
“One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party’s work. Criminal behavior.”
– Avinash Kaushik, Co-Founder of Market Motive Inc.
“Your Google Adwords ads will produce a better return on investment the longer you use Adwords. Google will reward long-term customers with better ‘quality scores’.”
– Neil Patel, Founder of Neil Patel Digital
“You want to put all of your ads in one ad set so all of the social interactions stack on to that ad set. Find a Facebook ad or post that has a lot of likes and comments and then create a new ad using that. This is called ‘social stacking,’ and it’s really effective for reducing your CPAs.”
– Perry Belcher, Founder of Rival Brands
“Remember that we are advertising to humans, not robots, and that your target audience can be easily and quickly saturated.”
– Molly Pittman, Co-Founder of DigitalStrategyBootCamps.com
“If your company is spending money (display advertising, YouTube campaigns, Bing, AOL, email campaigns, and Facebook ads) then you should go the extra mile, regardless of your job description, and try to understand what’s happening upstream that is causing the clicks/visits to show up. Remember every one of those visits is costing you money.”
– Avinash Kaushik, Co-Founder of Market Motive Inc.
“If you think of your target market like a pond of fish and you’re only using one hook, one selling system, and one way of targeting, then you’re only resonating with a small, small part of your market.”
– Molly Pittman, Co-Founder of DigitalStrategyBootCamps.com
10 Customer Experience Quotes
“The customer is always right as long as you expect and want their money. If you don’t care about their money or their business, then the customer can absolutely be wrong.”
– Gary Vaynerchuk, Chairman of VaynerX
“Make promises and keep them.”
– Seth Godin, Founder of Squidoo.com
“Brand communities take transactional customer relationships and make them emotional relationships.”
– Suzi Nelson, Expert Community Strategist of SuziNelson.com
“The future of digital marketing belongs in companies who are willing to invest in real-time, one-to-one interactions.”
– Ryan Deiss, CEO of DigitalMarketer
“Customers are the growth engine of your business and more importantly, they’re humans. They have personalized wants and needs.”
– Austin Distel, CMO of Proof
“It’s easier to grow a Messenger list than it is to grow an email list because there is less friction. When people come to your website, they have to type in their information to sign up. On Messenger, it’s a 1-click subscribe feature.”
– Arri Bagah, Founder of Conversmart
“Pro tip: Asking for reviews through text yields a 3.5x higher response rate than asking for reviews through email.”
– Jeff Mask, Chief Revenue Officer of JUMP
“When establishing a link to value is done well, it provides a clear view of what matters to customers, where to focus, and how to keep the customer experience high on the list of strategic priorities.”
– Joel Maynes and Alex Rawson, Associate Officers at McKinsey
“Buyers don’t have tolerance for lackluster service.”
– Neil Patel, Founder of Neil Patel Digital
“Customer service isn’t simply an expensive, time-consuming obligation. It’s a strategic marketing investment if you want it to be.”
– Seth Godin, Founder of Squidoo.com
10 Quotes on UX Design
“Even though useful content is king, design will generate interest and affect how your content is perceived.”
– Neil Patel, Founder of Neil Patel Digital
“The old way of doing things is to try to make your product 10x better than the competition’s. The new way of doing things is to make your experience 10x lighter than the competition’s.”
– Austin Distel, CMO of Proof
“By a factor of three, what you do is not nearly as important as how it makes people feel.”
– Seth Godin, Founder of Squidoo.com
“The right visuals, shown to the right person, create the right action (conversion).”
– Joana Galvao, Co-Founder of GIF Design Studios
“Ten years ago, there was just one area. If you knew UX, you knew UX. Whereas today, UX is a blurry mesh of different things.”
– Des Traynor, Co-Founder of Intercom
“Whether someone reads your copy, clicks on your ad, or stays on your website, depends on the impression that your visuals create in their mind.”
– Joana Galvao, Co-Founder of GIF Design Studios
“Place your mission everywhere that you can to reinforce your brand identity. Make sure to keep visual consistency to amplify that identity.”
– Ezra Firestone, CEO of SmartMarketer
“With visual design, some people can really go for the flourish. And, alternatively, what makes some designs really impressive is their moderation. “
– Des Traynor, Co-Founder of Intercom
“Design is the fastest way we judge digital companies. You have to have a brand and visual design that looks good and matters.”
– Russ Perry, CEO of Design Pickle
“It’s strategic design really. You’re balancing multiple sources of data. What our customers are saying, what our competitors are doing, the state of the current product, the speed at which we can develop. You have so many different inputs.”
– Des Traynor, Co-Founder of Intercom
10 Quotes on Landing Pages
“Landing pages need to look appealing, but most of all they need to convert.”
– Russell Brunson, Co-Founder of ClickFunnels
“Ask yourself: How can I personalize my newsletters and landing page based off of important details of my customer avatar (such as location, interests, business type, etc.)?”
– Lindsay Marder, Co-Founder of DigitalStrategyBootcamps.com
“Landing pages are not wandering generalities. They are specific, measurable offers. You can tell if they’re working or not. You can improve the metrics and make them work better.”
– Seth Godin, Founder of Squidoo.com
“In a nutshell: you need a landing page to achieve a particular goal, whether that’s building your brand, growing your email list or making a profit. At its core, it facilitates some type of opt-in process.”
– Neil Patel, Founder of Neil Patel Digital
“Once somebody is on your landing page, you want to start a conversation with them.”
– Dave Gerhardt, Head of Marketing at Drift
“We’ve gone from how the hell can we get people to hear about us, to how the hell can we get them to sign up when they land on our page, to how the hell can we get them to stick around?”
– Des Traynor, Co-Founder of Intercom
“The promises you make in your ad are the ones you keep on your landing page.”
– Dev Basu, Chief Experience Officer of Powered By Search
“When people are on your website, they may want to fill out a form, but a lot of people just want to talk to you now. They don’t want to fill out the form and wait.”
– Brian Halligan, CEO of Hubspot
“When people get something right away, they are more likely to subscribe to that email newsletter and take the action you want them to take on that landing page.”
– Pat Flynn, CEO of Flynndustries LLC
“I found that heatmaps are an incredible way to figure out how your customer interacts with your page, and this type of data is the stuff that really makes a difference.”
– Ryan Deiss, CEO of DigitalMarketer
10 E-commerce Quotes
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”
– Seth Godin, Founder of Squidoo.com
“Good merchandising inspires customers to buy if they weren’t going to buy.”
– John Hazen, VP of Omnichannel Commerce & Digital Innovation at True Religion
“The biggest mistake agencies make when selling retainers is…they try to sell retainers. This is like proposing marriage before you have gone on a first date. That’s not how relationships work and customers and agencies are in a relationship.”
– Ryan Deiss, CEO of DigitalMarketer
“Revenue – Profit = Cost/Lead.
Where: Revenue = Average Order Value x Funnel Conversion Rate.
With this formula, you decide how much profit to take out of your revenue depending on the cost you have left.”
– Tom Breeze, CEO of Viewability.co.uk
“One thing I’m thinking a lot about right now is mobile. Who can win [create] the most native, most natural, easiest way to buy something on a mobile device? I think that person has a huge opportunity.”
– Gary Vaynerchuk, Chairman of VaynerX
“The sooner we drop the ‘e’ out of ‘e-commerce’ and just call it commerce, the better.”
– Bob Willett, Former President of Best Buy International
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”
– Joel Anderson, CEO of Walmart
“You can’t wait for customers to come to you. You have to figure out where they are, go there and bring them back to your store.”
– Paul Graham, Y COMBINATOR
“The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.”
– Herb Kelleher, Founder Southwest Airlines
“Remember – Every “Mistake” a user makes is not because they’re stupid, but because your website sucks.”
– Peep Laja, Founder of ConversionXL
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10 Types of Digital Marketing [with Examples]
How to Convert 11% of eCommerce Visitors Using Spin-to-Win Gamification