- 1 Contagious, by Jonah Berger
- 2 Jab, Jab, Jab, Right Hook, by Gary Vaynerchuk
- 3 Hacking Growth, by Morgan Brown & Sean Ellis
- 4 The Tipping Point, by Malcolm Gladwell
- 5 Digital Branding, by Daniel Rowles
- 6 The Age Of Influence, by Neal Schaffer
- 7 Influence: The Psychology Of Persuasion, by Robert Cialdini
- 8 Content Machine, by Dan Norris
- 9 Don’t Make Me Think, by Steve Krug
- 10 Wrapping Up
If you usually read our blog, we’d guess you are quite interested in advertising. Blogs are a great source of information when it comes to digital marketing. However, the old school method of learning still applies: books might not be up to date or current as blogs, but the books we share with you today have stood the test of time.
In our list, you’ll find books from different areas of digital marketing, some older than others. Knowledge is not a static concept; however, books due to their length will contain a lot more detail and have to undergo a detailed review process in order to be published, so we advise you to give them a try.
So, stay tuned for our favorite books from the industry. We’re sure you’ll love them too!
Contagious, by Jonah Berger
Have you ever wondered what makes something “go viral”? Why do some things catch on so easily, while others disappear into oblivion?
This is a question Jonah Berger answers in this book. Why do some products get so much attention and word of mouth? Why do some advertisements become part of history, and evoke such a powerful feeling in their audience?
The author discusses the science in what makes some ideas, rumors, and products so popular. Every day, we are influenced through several sources that lead us to buy cars, mobile phones, laptops… Jonah Berger explains how to leverage this influence for your own benefit, to create memorable content.
Jab, Jab, Jab, Right Hook, by Gary Vaynerchuk
Gary Vaynerchuk, known as Gary V in the advertising industry, is an expert in social media. “Jab, Jab, Jab, Right Hook” is a blueprint for creating social media content that sells.
“Right Hooks” are the killer techniques that manage a conversion. Usually, advertisers use either right hooks to convert fans on social media, or they use the jabbing tactic – to win customers through small, short reminders and interactions.
Even though both strategies are useful, according to Gary V, we must combine these two communication styles in order to get sales from social media. The way to do this is by creating content that matches the social network you’re creating it for. Context is everything in social media marketing.
Hacking Growth, by Morgan Brown & Sean Ellis
A few years ago, growth hacking was a very well kept secret that only a few companies could afford. However, these days, growth hacking is essential in any marketing strategy, no matter if it’s a tiny startup or a multinational company. Sean Ellis and Morgan Brown dig deep into the main concepts of growth hacking and how you can bring great results for your company too.
In this book, you’ll find out how small startups such as Uber and Pinterest became technology behemoths. There’s a lot more to success than just being lucky and having a great product – and that’s where growth hacking comes in. Plus, you can learn how to benefit from growth hacking as well, if you know where to start.
Brown and Ellis share with you the key to success in a highly competitive world by using growth hacking, so you can’t miss this one!
The Tipping Point, by Malcolm Gladwell
How can little things make a big difference in advertising? That is the question behind Malcolm Gladwell’s debut. The tipping point refers to when an idea crosses a threshold, and tips over – spreading like wildfire.
Viral phenomena have been around for ages – they just weren’t called “viral”. Even though “The Tipping Point” was published in 2002, its advice is still highly relevant for advertisers and anyone who is interested in creating content that spreads like wildfire.
In this book, you’ll learn how to achieve that tipping point through small actions that push for recognition. If you want to be successful with your advertising, we really recommend reading “The Tipping Point”.
Digital Branding, by Daniel Rowles
If you’re a beginner in digital marketing, “Digital Branding” by Daniel Rowles is a must read for you. Even if you already know a fair bit, you might still learn something new from this book.
That is the great thing about this book from Daniel Rowles: its advice is universal. In it, you’ll find a blueprint for many campaigns, including strategy, useful tactics, tools and measurement (reporting).
These steps will allow you to create a new brand online from the ground up, while being able to analyze your results effectively. After all, you can’t optimize without measurable results.
We seriously recommend “Digital Branding”, which is now on its second edition.
The Age Of Influence, by Neal Schaffer
Have you ever considered using influencer marketing in your campaign? Chances are, you have. But it’s not an easy task, from picking the right influencers to knowing how to measure results. Neal Schaffer’s book can help give you the confidence to go ahead, with a detailed breakdown of how the power of influencers can make your brand rise up among social media noise.
Now more than ever, it is necessary to craft relationships, to tell a story and to leverage influence to make sure you get great results. In this instant classic from Neal Schaffer (one of the most important social media experts in the world), you’ll find the secret ingredients to accomplish all this using influencer marketing.
Influence: The Psychology Of Persuasion, by Robert Cialdini
This New York Times bestseller has been around for quite a while, but it is still highly relevant for anyone who does advertising – no matter the media you’re using. Persuasion has always been a big part of advertising, but how does it work? How do you persuade your prospects into becoming customers?
You’ll find the answers to these questions in “Influence: The Psychology of Persuasion”, along with tips about how to use psychology to help you succeed as an advertiser. It is not a coincidence that over the years, this book has sold more than four million copies. Its advice is still sound as the psychology behind advertising has always been the same, no matter if you’re using social media or TV ads.
Content Machine, by Dan Norris
If you’re interested in content marketing (and you should be!), “Content Machine” from Dan Norris is a very interesting book that aims to show you how to build a 7figure business using zero advertising – just pure content.
In this book, you’ll find advice on how to improve your content writing skills, making your articles stand out. “Content Machine” teaches you how to build a business and scale your content marketing in a simple and effective way. The aim of the book is for every entrepreneur to be able to follow the steps and hit the ground running.
“Content Machine” will take you through the rules that will make you successful with your content, whether you are a blogger, content marketer, marketing manager or entrepreneur.
Don’t Make Me Think, by Steve Krug
This one is not exactly about advertising per se; however, you could easily argue there’s no digital marketing strategy without a website. “If you design, write, program, own, or manage Websites, you must read this book.”, says Jeffrey Zeldman, who wrote “Designing with Web Standards”.
If this doesn’t make you interested, what about increasing your ROI simply by improving your website? In “Don’t Make Me Think”, you’ll learn to see your website the way your users see it – and how to become more successful by using web usability tips and tricks.
Once your website has been optimized to serve your audience, you’ll notice the sales start pouring in. All it takes is a bit of tweaking.
In 2021, even though a lot has changed when it comes to advertising, some rules still stand true – habits have changed, but the way users think hasn’t. No matter the fact that digital marketing is constantly evolving, there can be found wisdom in timeless knowledge.
If you’re interested in knowing a bit more about these writers, a few of them are mentioned in this article from Platformly, so check it out.