Offer Smart Welcome Discounts
For: eCommerce, Digital Businesses
Boost sales without losing profit by offering discounts to “cold” visitors only. It’s common to offer welcome discounts at your online shop to your new visitors. Bright side: it increases the revenue. Dark side: you provide the discount for visitors who would buy anyway, and this reduces margins. How to avoid this? Try targeting cold (inactive) visitors only.
How to do this:
- Create a widget and add the text message with the discount code.
- Set up a trigger based on inactivity (Behavior → Show When → A visitor inactive for (let’s say) 30 sec).
- Add new visitors targeting (Behavior → Show only if → Visit number equals 1).
- Show at the early stage of the browsing session (Behavior → Show only if → Number of viewed pages is less than 3).
- Combine targeting conditions (Behavior → Show only if → ALL conditions are met)