Content Locking

Content Locking

For: eCommerce, Digital Businesses, Bloggers, SaaS

Content locking is a powerful way to turn high-value content into a conversion driver. Instead of giving everything away upfront, you can selectively restrict access to premium pages, downloads, or resources until visitors take a meaningful action, such as creating an account, subscribing to a newsletter, or submitting their contact details.

With Convertful, content locking is seamless and user-friendly. You can apply a blur effect to the content behind your widget, clearly signaling that something valuable is waiting to be unlocked. This approach increases engagement while maintaining a smooth browsing experience. Visitors understand exactly what they need to do and why.

Why use content locking?

• Increase lead generation: Encourage visitors to share their email or sign up before accessing premium content.
• Boost perceived value: Locked content feels more exclusive, which can increase conversions.
• Guide user actions: Direct visitors toward the actions that matter most to your business.
• Protect premium resources: Ideal for gated guides, tutorials, templates, or member-only content.
  

Common use cases

• Bloggers and content creators: Lock in-depth articles, downloadable PDFs, or exclusive tutorials behind an email signup.
• eCommerce stores: Require account creation to access wholesale pricing, special discounts, or product manuals.
• SaaS companies: Gate feature demos, advanced documentation, or onboarding resources to capture qualified leads.
• Digital businesses: Restrict access to courses, webinars, or reports until users complete a form or survey.

How to set up content locking

1. Create a widget
   • Choose whether you want an inline widget (embedded directly into the page) or a pop-up widget, depending on how prominently you want to block access to the content.
2. Design your widget
   • Customize the layout, colors, and messaging.
   • Clearly explain what visitors need to do to unlock the content (for example, “Sign up to continue reading” or “Enter your email to access this guide”).
3. Enable the blur effect
   • In the Widget settings, toggle on the “Enable blur effect” option to visually lock the content behind the widget.
4. Adjust blur intensity
   • Use the blur intensity slider to choose how visible the locked content should be.
   • A stronger blur emphasizes exclusivity, while a lighter blur offers a preview of the content.
5. Lock the content based on widget type
   • Inline widgets
     • • Enable “Lock All Content Below” and place the widget immediately before the content you want to restrict.
       • Everything below the widget will remain blurred until the visitor completes the required action.

       

   • Pop-up widgets
     • Enable the blur effect in the widget settings.
     • Set Close Button Location to “None”.
     • Toggle off “Overlay should close the widget” so visitors must interact with the widget to proceed.

     

6. Test and optimize
   • Preview your page to ensure the content locks correctly and the message is clear.
   • Experiment with wording, blur intensity, and widget placement to maximize conversions.