Rating Surveys

Rating Surveys

For: eCommerce, Digital Businesses, SaaS, Services

Rating surveys are one of the fastest and most effective ways to understand how your customers truly feel about your brand, products, or services. Instead of relying on assumptions or delayed feedback, you can collect real-time insights directly from visitors while their experience is still fresh.

With Convertful, you can add lightweight rating surveys to your website that are quick to complete and easy for users to engage with. Whether you use star ratings or emoji-based feedback, rating surveys help you measure customer satisfaction, brand perception, and overall experience, without overwhelming your audience.

Note: You can use either stars or emojis to represent the rating options.

Why use rating surveys?

• Measure customer satisfaction: Quickly understand how users rate their experience with your brand or offering.
• Identify friction points: Spot low ratings early and take action to improve specific pages, products, or services.
• Improve retention and loyalty: Showing customers that you care about their feedback builds trust and long-term relationships.
• Collect feedback at the right moment: Exit-intent surveys capture honest opinions just before visitors leave your site.

Common use cases

• eCommerce stores: Ask shoppers to rate their browsing or checkout experience.
• SaaS platforms: Measure satisfaction after users explore features or pricing pages.
• Service businesses: Collect feedback on professionalism, clarity, or overall service quality.
• Brand perception: Track how users feel about your brand over time using consistent rating questions.

How to set up rating surveys

1. Create a floating widget
   • Start by creating a floating widget and add a short, friendly message asking visitors to rate your business (for example, “How would you rate your experience today?”).
2. Add rating form fields
   • Add a form field to your widget.
   • By default, an email field will already be included.
   • From the available options, add “Rating” as a second field so users can submit their score.
3. Choose a rating style
   • Select the visual style that best matches your brand and audience:
     • Stars for a classic, familiar rating experience
     • Emoji for a more casual, expressive interaction
4. Set rating wording and values
   • Customize the wording and scale of your rating (for example, 1–5 stars or emojis ranging from unhappy to delighted) to reflect what you want to measure.
5. Configure the submit action
   • Add a submit button and choose what happens after submission:
     • Close the widget immediately after the rating is submitted, or
     • Redirect users to a Thank You screen with a brief appreciation message
6. Set display rules
   • Open the Display Rules settings and configure the widget to appear when “A visitor intends to leave.”
   • This ensures feedback is collected without disrupting active browsing.
7. Save, activate, and review results
   • Save and activate your widget.
   • Once live, monitor responses to identify trends, highlight strengths, and uncover opportunities for improvement.